The product should be put in priority. Sportsgirl stared at the optimization of production chain and clothing design, inviting leading designers to join the design team to insert creating elements. Second, social media sites and mobile APP used as new sales channel. Sportsgirl built Facebook and Twitter page in 2009 to form direct communication to consumers, achieving the publicity and sales purpose by a little cost. Furthermore, Sportsgirl App was created in 2013, allows the customer to download content and shop from the magazine. The new channel facilitate customers searching Sportsgirl with mobile phone anytime, anywhere. Third, Sportsgirl focused on the human resources management and training issue in the recent years. Sportsgirl tends to improve the service quality for customers by training professional knowledge and …show more content…
According to Roseby, Sportsgirl is focused on the customers, what they expected to the products from a quality, sizing, pricing, fashion, and service. Roseby was optimistic on the entry of Gap to the Australian. Although Sportsgirl faced competition from new entrants, the international fashion clothing stores brought more foot traffic to shopping mall, she joked. Also, Sportsgirl would implemented strategies like improving service and optimize clothing design. In terms of the future vision for Sportsgirl, Roseby wished the customers would be delighted to access Sportsgirl whenever, wherever, and however they wanted to. “We want our staff to be happy, fulfilled, and feel like they have autonomy.” Roseby said. Except of concerning customers, the company would also pay attention to the staffs, suppliers and partners. Evaluation: SWOT analysis of