Spotify Discourse Community Analysis

Looking to stream music for free or for a small fee? You may want to try Spotify. Spotify is a music streaming service that gives its users a choice of millions of different songs to listen to from a variety of artists and genres. They offer their users a free or a premium service. The premium service gives the user more features to utilize, but free and premium users have access to the same music. The Spotify help page offers visitors tutorials on how to use the different features the service has to offer. It also suggests that users “Ask the Community”, which is a sort of discussion board where people can get specific questions answered by “[their] worldwide Community of expert fans”. The help page also includes videos for the visitors to

The other discourse communities present in the 3 audiences might be nonmillennials and millennials that are not very familiar with the terminology used on the webpage and professionals employed by Spotify that use this terminology and the service on a day to day basis. The different discourse communities of the audiences experience much overlap. Members of every audience could be millennials or nonmillennials that are familiar or unfamiliar with the terminology used on the Spotify help webpage. The discourse community differs based on how familiar they are with the terminology used. The potential users and the current users that are familiar with the terminology used on the webpage would most value the information about the different features that Spotify offers. The potential or current users that are not very familiar with the terminology used will be interested most in the videos and tutorials that allow them to learn about the information presented at their own pace. The Spotify employees are mostly interested in how the information is received, so they will want to read comments and emails that tell them about the visitors’ experience. The website designers made the webpage very user friendly. It is not too complicated or too simple and the information is

Some people may not be familiar with the terminology, but Spotify offers short definitions of the terms potential users or new users may not be familiar with. For example, someone might not be familiar with the term playlist, Spotify offers the short definition, “Playlists are your personal mixtapes that you can share or collaborate on with friends.” Tutorials on how to create a playlist are also offered. The Spotify webpage creators did an amazing job of presenting the information in a way that members from either audience will not get lost while visiting the