The success in crisis management depends largely on how quickly and accurately your organization communicates with its stakeholders. Interested parties have something at risk, and therefore something to gain or lose as a result of the organization's activities. Using their influence, stakeholders are the key to the environment in which your organization operates and therefore its subsequent financial and operating performance.
During a crisis, the organization has to look at itself from the standpoint of your stakeholders' because the stakeholders will be more interested in how the crisis incident affect them. They expect your organization to communicate with them, so it is vital to be proactive, if possible. The development of a relationship
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Community leaders want to know enough resources have been devoted to crisis response and the victims, and that the organization is demonstrating leadership and the incident under control. They need information that can be transmitted to people who think they should know about the crisis, and they want to express their concern.
Politicians want to inform their constituents, auditing regulations and laws to the adequacy in the light of the crisis, and want to have the opportunity to express their concern.
Peak industry bodies want to learn about business issues such as the impact on revenue of your organization, any legal responsibility when the organization will return to work and that that protection was in place for employees.
Finance industry stakeholders want to know the impact on revenue and profitability, and any likely financial consequences future. These stakeholders include creditors, suppliers, insurance companies and bankers.
The media would have access to information and spokesman so that they can bring within their
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Interested parties should receive adequate communication and build trust in your organization. consistent themes and messages to be transmitted with empathy. A reaction management strategy should be developed to minimize the extent of the negative stakeholders reactions. Management should estimate the financial impact of negative reactions and prioritize the list based on their possible impact. A prediction can be made of the amount of time likely to be required by management to be involved with the management of relations with stakeholders, which is more