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Staples Business Analysis

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The retail industry can include a combination of Porter’s variety, access, and needs-based strategic positions. Staples is an office and supply chain store that is in the retail sector. Staples is a company that falls into Michael Porter’s variety-based strategic position. According to the article, “What is Strategy,” variety-based positioning is based on the choice of a product or service rather than customer segments. Staples is one retailor who serves customers with a specific product or a specific service very well. Staples offers everything that a customer would need in an office. The company offers office equipment, not automotive parts or house supply’s. It almost compares to Jiffy Lube that Porter relates to the variety position. Jiffy
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