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Willow Creek Community Church's Concept Of Strategic Positioning

160 Words1 Pages
Willow Creek Community Church’s strategy of increasing the rate of membership at its church and simultaneously finding solutions to numerous concerns; required the church to develop in-depth strategies. The article (Michael E. Porter’s What is Strategy) highlighted the concept of Strategic Positioning. The concept of Strategic Positioning focuses on companies executing similar activities in multiple ways than its competitors. In addition, the concept also focuses on companies performing different activities in different ways than its competitors (Porter, 1996, p. 62). For Willow Creek Community Church, the church was not focus on competing with other churches by “stealing” their members to attend its church. Nor, did Willow Creek Community
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