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Star Models Persuasive Essay

1052 Words5 Pages

The fashion industry has been known for their tough rules, especially when dealing with models. Most designers request for Size 00-2 models when on the runway. Most people who want to be apart in Modeling, fall into the mindset of being skinnier will get them more jobs; Unfortunately, with that logic, some become trapped and develop an eating disorder. A modeling company in brazil, Star Models, sees the problem and are on a campaign to end the disorders, particularly Anorexia. The Star Models advertisement does an exceptional job in highlighting the problems in the fashion and designing world in relations to eating disorders, by the color detail, the simplicity of the content, and the tone it sets. The color detail of the ad does a tremendous …show more content…

The advertisement consist of two figures and a few texts along the side. This advertisement uses a common style, minimalism, in order to explain their issue using less objects to get their idea through. The saying “less is more” is never more evident than seen in this ad, because it gives a powerful message, even though there is not many things being displayed. The main focus of the advertisement is the two figures. By having nothing in the background or any other object that could distract the audience from paying attention to something else, the reader sees the exactly what the advertisement is arguing against: the harmful effects of anorexia that is common in the modelling world, due to the pressures from the designers and sketch artist. The location of the text is quite interesting, because it is not in the center but it is actually next to the real model. By doing so, the advertisement becomes much more personal, because it says that the issue is real, and that it addresses the person that is viewing the advertisement directly. It separates what is unrealistic to what is, and expressing where the problem lies. This advertisement is a case where a picture has a thousand words, because pictures are arguing the ads campaign, and providing example for it; the text, however, has a different

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