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Star Quadrant Essay

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Star: One strategy that can be used with business units that fall into the “star quadrant” is that of market development. Stars are products that are flourishing, and making a lot of money for the firm they belong to. According to Theproduct.com , market development can be defines as “growing sales of a current product in a new market”. This strategy allows for a new market to develop for a fast growing, profitable, business unit by either expanding into new geographical locations or finding new uses for the current product. For Stars to continue to shine, it is critical that management understand the new target market before embarking on a market development strategy. Question Mark: The business units that fall into this quadrant can either

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