Steve Jobs Ad Analysis

Not so many character in the technological world , make us wake up so much interest like Steven Paul Jobs also known as Steve jobs co-founder , chairman , and chief executive of the multinational company who is leader worldwide because of its innovative products such as Iphone , IPad , Mac , Apple watch , iOS , OS X , watchOS and many more . The temperamental , precisionist and manipulator commander act like a guide to the technological company leading it to and effective path with a common objective that was to reach the success . The American company who designs and manufactures electronic equipments and software, based in Cupertino got to get what every company wanted to achieve . As a result to Mister. Jobs hard work besides , the world

, 1984 ad break all standards and make the company reach a level much bigger . The ad aired in the third quarter of Super Bowl XVIII promoting the Macintosh II launched and established a direct relationship with fame . The commercial directed by Ridley Scott , assure a truth that everybody need to corroborate that affirms the next " On January 24th Apple computer will introduce Macintosh . And you'll see why 1984 won't be like 1984 " . The affirmation told the public that Apple II would only be used by humans and that it wouldn't have difficult commands and it would be easy to understand because it would not have hard interfaces. The ad shoot on September was a pride because the objective was not only attract people to buy the Macintosh but also wake up the interest of the public in all apple products . The big deal with this commercial is that was inspired on a famous book of George Orwell called " 1984 " which narrate a horrible future with a lack of liberties and a big brother who see and control all the citizen in the community in other words he was omnipresent. What Apple Inc. wanted to transmit with this commercial was that the new computer they were airing would make them free of the difficulties that the others marcs in competition were giving to the public

Additionally the second failure for Jobs could be NeXT corporation in 1989 . This corporation did not even achieve to be the shadow in the darkness of what apple was at the moment . 8 years later Next corporation was over an it close making a an space in the list of Steve Jobs failures.

And the list of failures doesn't finish on NeXT corporation . He failed as a role model and as a father even though he never give up on his business being father is also a business that he never wanted to get in charge . Jobs was a visionary of the marketing and the business, know because of his despotic character and his complicated relationships .

Being a big company in the technological industry had made the people conspirators. Apple have had tree logos during the lifetime. The iconic logotype had been around histories about its creation, some are the combination of reality and myth . This histories make us confused about the reality of its origin . One of the more famous histories is the one that talk about Alan Turing . Many people say is a tribute, because he is the father of informatics and died eating a apple. So that's why is a representation of his dead the reason he decide to suicide was the degradation that people make to him because he was homosexual that's the reason the colors making allusion to the gay flag and the apple bitted is a representation of the way he died . Reality is we never know if the history is real or not maybe is just to make