As we discussed in the first assignment, that Apple is the best leader of technology innovation in our market. Apple has generated thousands of innovative inventions which have impacted on our daily life’s and our view of the technology. Choosing two or three particular innovation from Apple is such a hard because of their innovativeness. However, there are three of the well-known innovation from Apple, which is Fingerprint Sensors and Apple Commercials.
Fingerprint Sensors technology started in 2012 in iPhone 5S. It is really a smart innovation. It ensures people security because it is impossible for anyone to has aces into others phone. This technology called Touch ID which means defined the user identity and protect his or her identity from stolen. Accordant to Apple website, fingerprint help to increase the security. Moreover, users may use fingerprint not just to aces into the phone also payment or so more, and users could use multi-fingerprint in one device. The types and patterns of the fingerprint
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Apple is always marketing their products in a smart way which focus on consumers need. This strategy absolutely makes the customers think they need them. Accordant to ERIK SHERMAN article “Apple’s ad budget hits $1 billion”. The types and patterns of Apple Commercials are product innovation versus process innovation. That is because Apple intrudes new products either goods or services innovations. Marketing Apple products and / or services are process innovations because of the way they run the business. The S curves it could be technology diffusion and S-curves as a prescriptive tool. To explain that S-curves in technology diffusion to describe the spread of the new technology in the market against time. The S-curves as a prescriptive is a tool to help Apple company to predict when a new technology is going to reach its limits so that will guide Apple to know when they should move to new radical