Steve Jobs Bankruptcy

My research this week focuses on the case study of Apple Inc., and the strategic development of a multibillion-dollar organization, (Paroutis, Heracleous, & Angwin, 2013). Owner and co-founder Steve Jobs was instrumental in taking a company that was on the verge of bankruptcy and make it into a thriving billion-dollar company. Steve Jobs was a leader who was not only innovative but also a perfectionist. His passion for Apple was unsurpassed, which was reflected in his dedication and remarkable intuition. He could easily be described as unpredictable in nature and somewhat course in instruction, but all that knew him agreed that he had a keen ability to think outside the box. When Steve Jobs was forced to resign due to his uncontrollable

This was truly ironic, by seeking help from the man that was forced to resign 12 years ago. This turned out to be the best move Apple made. Steve Jobs was rehired as the new CEO and worked diligently for the next 30 months to bring Apple back to greatness, (Paroutis, et al., 2013). At his first big meeting with the board of directors Steve Jobs showed up wearing a pair of shorts and tennis shoes, (Paroutis, et al., 2013). I found this as a true testament of who Steve Jobs really was. He was the kind of person that did not waste time worrying about what other people thought of him, he was there to identify the problem and fix it, the smoke and mirrors were not a part of his repertoire. He could easily be described as a colorful character and at the same time envied for his ability to think outside of the box. It was at that point that Apple really took off; their innovation and marketing skills were impeccable to say the least, (Paroutis, et al., 2013). New products were entering the mainstream every four months establishing Apple as the most technologically advanced computer based companies in the world, (Paroutis, et al., 2013). The development of the iPad was a major breakthrough for Apple, (Paroutis, et al., 2013). According to the authors, the iPad was challenged by Amazon’s Kindle fire, which also received

One such strategy was their tactical approach in the development and release of new products, (Paroutis, et al., 2013). They developed special teams that would focus solely on the design and fabrication of new products, (Paroutis, et al., 2013). Secrecy was key and highly enforced at Apple, no one knew about the new products except for the team and Steve Jobs, (Paroutis, et al., 2013). The authors noted that the level of secrecy was compared to a terrorist hiding area or underground secret passageway, (Paroutis, et al., 2013). Apples foundation is based on perfection, if there is a problem with the product it never leaves the company, (Paroutis, et al., 2013). Their standards are very high and unwavering, especially when it comes to accountability. Once the expectations are established nothing less is acceptable. The company was so secret that when it came time to discuss new products the meeting would be held at an undisclosed location, (Paroutis, et al., 2013). The employees attending the meeting would be picked up in a company van and brought to the meeting site, (Paroutis, et al., 2013). Apple thrived on teamwork and valued each employee by instilling trust, support and believe in the product, (Paroutis, et al.,