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Student Body Butique Market Research

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In this section on market research, I will be analyzing the customers of The Student Body Boutique. The average customer at The Study Body Boutique is an undergraduate student with a small amount of disposable income. The lifestyle of the average student at Long Island University is someone who is either in a sorority, part of an athletic team, or someone who identifies in another away. The major similarity is that all students are focused on their academics, and mainly like to do so in a comfortable way. Students come to school at Long Island University from all over the country, so not everyone has warm clothes. The cold season is long, so the Student Body Boutique and students would benefit from sweaters, jackets, and pants being sold …show more content…

One needs to feel comfortable enough to go work out and then be able to go right to class, if there is not time to change. Instead of only wearing Long Island University athletic wear having options is a necessity and can make one feel more comfortable by blending in more if that is what they want. However, athletic wear does not only appeal to athletes. Leggings and a tank top can be used as workout attire or just as casual wear. Comfortable athletic clothing has a huge demand on campus. By having a breadth and depth assortment of athletic attire, the Student Body Boutique is guaranteed to have a steady rate of …show more content…

Brandy Melville sells the majority of their clothes for in between twenty and thirty-five dollars. They have a wide range of clothing options: basic tee shirts to body con dresses. One reason why Brandy Melville is favorited because the clothing is so comfortable and because they have so many beautiful basics. Basics would include V-neck tee shirts to leggings. Another reason this would be a great brand to sell at the Student Body Boutique is that they specialize in selling clothes that exhibit the latest

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