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Women in advertisements essay
Women in advertisements essay
How does sexualisation of women in advertising impact the society
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In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Priscilla Avila Professor Karn English 1A March 9 2023 "Still, nearly half (48%) of businesses worldwide rely on the power of loyal customers to spread the word about their products or services. " - Grace Kim, https://tinyurl.com/92f4mfx4 A form of marketing called word of mouth is forceful and brief. It relies on audiences or consumers that will carry their review of a brand or products into their daily conversations. Whether their input is negative or positive, it leaves an impression on a potential customer.
This week my focus will be on the book, Ad Women: How They Impact What We Need, Want, and Buy, by Juliann Sivulka. In the book, Sivulka explores the evolution of women in the advertising industry and the use of women in advertisements. Throughout the book, Sivulka examines the importance of Helen Lansdowne Resor to advertising. To do this, Sivulka provides a detailed description of Resor’s background including her marriage to Stanley Resor, who would later become president of J. Walter Thompson Company. Sivulka pays special attention to Resor’s involvement in hiring of the Women’s Editorial Department at J. Walter Thompson Company.
Into Thin Air, written by Jon Krakauer, details the author’s expedition to Mt. Everest along with his teammates and many fellow climbers, in 1996. Through straightforward and in-depth details described by Krakauer, readers are able to imagine what it’s like being on Mt. Everest, which is further enhanced by Krakauer through his selection of details. Krakauer also uses diction and syntax to emphasize the major theme of the book, which is teamwork. As for Krakauer, he also lets out parts of himself that reveal who he is and what kind of person he is like in real life, a kind and hardworking person.
Dehumanization is the process through which someone asserts control and power, treating the person as an inanimate object with no dimension or surface; becoming an object means being acted upon rather than being the active subject. It is easier to be violent to someone who one already feels power over. Dehumanizing women and men is similar to pornography, where either violence or status (men over women) promotes “power over other” (Kilbourne 420). According to Jean Kilbourne in her essay, “‘Two Ways a Women Can Get Hurt’:Advertising and Violence”, advertisement is portraying women’s body as objects that both lead to dehumanization, violence, and mistreatment toward women. Considering the opposing characterization between males and females, femininity refers to submissiveness and vulnerability that is often depicted in advertisement.
Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.
Kilbourne argues how sex in advertising, subconsciously promotes violence against women. With ads about alcohol, skimpy clothing, and even one about an elevator, Kilbourne reveals that these kinds of ads can signify violence, when paid enough attention to. These ads play on the media so often nowadays, that society is numb to them and no longer pays close attention to what the ads are implying. Not only does sex in advertising objectify women, but when a man is objectified, the woman is blamed for not so being innocent, which is what Kilbourne argues as further poor treatment towards women. Sex in advertising seems to allow dominant and forceful men to get away with violating the passive and playful women because the women are teasing.
Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.
I am disgraced by the number of sexist ads that are displayed by the advertising industry in this society. Advertisement is multi-billion-dollar industry which is ever growing and over evolving. However, the way in which advertisers display their products and message still hasn’t changed. In this society, we strive for gender equality, but we are still bombarded with advertisements that are fixated on the objectification and sexualisation of woman. These ads violate the code ethics that state that ads can not discrimination or sexualize a group of people.
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
FEATURE ARTICLE: In todays society, most people are aware of the constructions made on females that are presented in advertisements, however the question is why? Why do advertisers purposely construct women in different and sometimes negative ways; mums, athletes, teenagers, and models? Huggies Baby Wipes advertisement states the issue perfectly. The video advertisement starts off with a young women, 20-30 years old, who looks like she has just stepped out of a salon.
Sex Sells: Motto Gone Wrong The feminine body has been extremely exploited throughout advertisement history. Advertisers have been using the female body to sell magazines for years. Nowadays all though irrelevant, many products are being linked with explicit sexual body imagery of women on the verge of pornography. This concept has rapidly turned into a stereotype that portray women as sexual objects.
Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.
INTRODUCTION Comparative Advertising is the bread and butter of modern advertising. It is a method of promoting one's product by bringing out the flaws of a particular competitive product. It aims at not attacking the product itself, but any competitive brand manufacturing the same product. The comparison can be on the basis of price and quality. If there is a comparison with regard to price, the cheaper rival will stress on that fact and try to bring to fact that the consumer is getting the similar product at a lesser price.
