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Summary Of Craft Bourbon Is In The Eye Of The Distiller

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In the article “‘Craft’ Bourbon Is in the Eye of the Distiller” by Saabira Chaudhuri discusses the growing popularity of craft liquors and their possible effects on large spirits makers. The article discusses how craft distilleries use different processes and methods in order to create a high quality product. Although spirits such as bourbon and vodka have been around for years these craft distilleries are releasing high quality versions that are growing ever more popular. Although the larger spirits producers are losing market share the emergence of more and more craft distilleries is not daunting them. Instead they are producing their own lines of craft spirits to cater to their growing popularity. Craft distilleries are popular new growing innovations that are changing the way in which the spirits market operates. …show more content…

Craft distilleries use different processes to create their spirits compared to larger companies. This is a clear example of process innovation because they are using unique techniques involving more care and attention in order to create their spirits. Along with being a process innovation craft distilleries can be considered a product innovation as well. The spirits produced by craft distilleries of finer and higher quality than larger companies’ spirits. Also craft distilleries tend to create more unique spirits that haven’t yet been introduced to the market. For example, Kings County Distillery in Brooklyn produces a chocolate bourbon that is a newer take on bourbon. Craft distilleries have both product and process innovation qualities similar to many other innovations that come to the

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