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Summary Of Figuring Out The Future Of Online Privacy

178 Words1 Pages
In the article “Figuring Out the Future of Online Privacy”, Heather Kelly states couple difficulties companies face to reach a efficient level of privacy in the future. First, companies must serve the right balance between advertisers and customer’s privacy concerns. For example, it is important to attract consumers to use their browser, but it is also important for them to serve their advertisers, because the money are flowing in from the advertisers. Second, “do not track” has been difficult to enforce, even though most major browsers offer the option of “do not track”. To be specific, there are ways to make it official with the help from World Wide Web Consortium, but advertisers and other third parties are refusing the deal. Lastly, companies
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