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Mcdonalds and society
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Mcdonalds and society
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More handpicked essays just for you.
Mcdonalds and society
Mcdonalds and kfc comparison
Mcdonalds and society
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Eric Schlosser's purpose in writing Fast Food Nation is to inform the American readers that they personally withhold the power to change solve the nation's fast food crisis. Schlosser exerts and Authoritative tone in his passage, "how to do it, which guarantees the reader that demanding the fast food industry to change will yield amazing results. The authoritative tone embodies the reader with a sense of reassurance and safety. Schlosser wants the reader to know that, "Even the anticipation of consumer anger has prompted McDonald's to demand changes from its suppliers" in the past (269). The reader is provided facts that make them believe that they have leverage over the industry.
The purpose Schlosser composed the text is to bring awareness towards society the lies that are spread about fast food companies and that their "good" intentions are actually just an image perceived to deceive society. The purpose has relevance to the human condition because it has to do with the people of society itself and the influence these fast food companies create on the
Rhetorical Analysis: The Mcdonaldization of Society George Ritzer's characterization of an American society in his essay The Mcdonaldization of Society offers a very astute insight into the future. Written over 20 years ago in 1993 the essay still is prodigiously pertinent today, interestingly perhaps more so today than ever before. The concept behind Mcdonaldization can be seen as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world” (George Ritzer 1). The essay does not infer that society is related to Mcdonalds in anyway, rather the essay looks at the structural format of the Mcdonald type organizations that represent the mass production assembly line style of organizations that are primordially fixated on produce quantity even if it comes at the price of quality. This is reason George Ritzer believes that American culture and life has become homogenized along a streamlined set of rational, efficient and impersonal principles.
Schlosser argues America’s lives are solely based off of fast food. Throughout his writing he describes how common it is in our society in which fast food is ordered, sold, and consumed. Everywhere you go, every glimpse you take, every corner you pass, fast food is being sold everywhere. Schlosser describes throughout his text the commonality of fast food in restaurants, airports, schools, and large chained stores available nationwide, in which each compress the similarity of fast food. Not only does he include how common fast food is in an American’s life, but he describes how Americans will spend more of their money in their wallet on fast food than they would on other livelihood essentials.
Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text.
Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.
The author set a very specific mood for the book in the introduction. He presented the information as facts but, in the truth were mostly opinions. To address the matter of Eric Schlosser’s purpose behind the introduction, I believe this was his way of setting us up for his different course of opinions backed up with facts. Within the first few pages of the book Schlosser says, “ ...every day the vast majority of its( McDonald's) customers don’t plan to eat there.
In Fast Food Nation, he uses evidence from the USDA to ensure his writing is credible and trustworthy. He also makes sure to include evidence from the FDA, which is also a reliable government agency, further proving and solidifying his argument. He interviewed people who have either been effected themselves or a loved one who has been effected by illnesses or diseases caused by the fast food. Because Schlosser uses interviews with normal people, the reader better connects with and understands that these problems are real and can happen to anyone at any time. In addition to agencies, Schlosser also produces information based on interviews with doctors and average people who have been affected by the fast food industry.
“Even their name is made out of limp French Fries,” she asserted. “Why would you want to eat their food? To her, the M in McDonald’s looked like two yellow, bent-over fries.” The imagery here allows the reader to picture the M in their mind as two fries that are bent because they are covered in grease. Through this vivid description of the M, the author displays her children’s hatred towards McDonalds, the fast food chain that every child loves.
Zinczenko strategically uses emotional pathos through his example of obesity in children. Children are innocent in tone, therefore helping him explain that they are innocent in spite of the manipulation of the fast food industry. The author presents the issue of the lack of nutrition information in fast food. He’s not dissing the fast food industry; rather, he is stating the problem at hand that should be taken care of. He sympathizes with the fact that he too was once a kid whose two daily meals were from typical fast food restaurants.
Most people in this world have, at least one point in their lives, dreamt of having a perfect family, a nice house, a good healthcare plan, an affordable car and the list can go on forever. Imagine a situation where all these desires and hopes of have an enjoyable lifestyle are suddenly taken away from you. Think about a circumstance where you return home to your wife and children and realize that you don’t have enough money to even provide them with basic necessities. According to Eric Schlosser’s, Fast Food Nation, the majority of fast- food industry workers lead poor lifestyles and are financially unstable because they do not receive adequate compensation for their work and do not have a chance to improve the situation due to the power
“Don’t Blame the Eater”, written by David Zinczenko, is a short article discussing how fast food is the main cause of childhood obesity. This article came about in relations to two kids filing a lawsuit against McDonalds for making them fat. He begins his piece by sympathizing with these individuals because he used to be like them. Zinczenko then informs the reader of his background and how he fell into the category of being dependent upon quick and easy meals. In an attempt to provide a valid argument, he debates on how kids raise themselves while their parents are at work and that the nutritional values are not labeled upon prepared foods.
The farmers are treated poorly by the big name companies. The health in the United States is declining severely, 16% of children are obese,have diabetes, and other major health problems. In David Barboza’s article, “If You Pitch It, They Will Eat It,” Barboza argues that big name food companies are targeting the youth of society, because they will watch a show on television and see the food products at the store with their favorite character on the packaging. But the food that is being marketed to the youth is unhealthy for the human body.
Schlosser uses interesting diction and word choice to make it known to the reader the severity of the spread of fast food. He makes it sound like the restaurants are a bunch of enemies that have invaded and are preparing to attack “infiltrated every nook and cranny..." Schlosser used diction to emphasize his main
In fact, the first Disneyland and McDonald’s are both established in California in 1948 and 1966 respectively. The popularization of McDonald’s — the symbol of fast-food industry, not only increases the health issues of consumers as commonly known, but also leads to a shift in the preference of American culture towards individualism rather than family value. Moreover, by altering reality with imaginations, Disneyland disconnects consumers from the real world and blinds them from far worse issues with the hyper-reality. Thus, the contrast between the arrogant smile of the two corporate figures and the helplessness of the screaming girl satirizes the indifference of American corporate culture and its manipulation of public view. As a result of the consumerism, people eventually wish for