Summary Of Second Sound Of Environmental Music And Drinking Behavior

The study that was conducted in the research article “Second Sound of Environmental Music and Drinking Behavior: A field Experiment With Beer Drinking,” observes random male participants drinkers from two bars, where they are exposed to different sound levels of environmental music. The male participants show a positive correlation of alcohol consumption to a higher volume level of environmental music, in comparison to the usual volume that plays in bars; researchers explained this result as “arousal.” With the information provided, researchers predicted two hypotheses; one is that higher volume level in comparison to moderated sound level would result in male participants to drink more. The second hypothesis is the higher sound level would

The dependent variable is the number of drinks each participant order, the time it take to consume the drink, and the number of gulps it takes for each glass. The independent variable is operationalized by; having a stimulus material, where the entire participants would listen to the same two volume of the music whether it’s the high tempo or moderate. The genre of environmental music the participants listens to is also the same, the top forty music in bars. The dependent variable is operationalized by applying the “arousal,” where each participant would be observed and recorded by the number of drinks they order, the time used up per drink, and the number of gulps it took to finished the drink. The ending result complies with the two researcher hypotheses; in the first hypothesis, there is a significant increase in drinks consumption when the sound level is higher. The second hypothesis is also confirmed as participant spends less time to consume each drink. The number of gulps per drink is the same for both the high sound level and moderate sound level, thus researchers decide to measure the volume of each gulp, which shows that higher sound level will have participants intake a higher volume per