Summary Of Sex Lies And Advertising

Sex, Lies and Advertising: Uncovered stories of women’s magazines Opening up a general magazine that you purchase from a store, you instantly notice the vast amount of advertisements. Advertisements are what generate revenue for many companies and they rely on them to survive. Gloria, who has had many years of experience in the magazine business, recalls the hard-ships that the Ms. Magazine went through in order to provide well written stories and still survive without price spiking the magazine to a price that all women can afford. Gloria focuses on the theme of going facing a crowd that had mixed feelings and strong responses to releases, Gloria also had trouble getting male dominant companies to advertise with the Ms. Magazine due to the

The Ms. Magazine got into the automotive catalog by joining forces with local Detroit automotive companies. Gloria mentioned that “U.S car-makers firmly believe that women choose the upholstery not the car”, although she had claims and letters from the readers of the magazine, she could not convince the firms to agree. The claims that women only go by the interior look and nothing else is a gigantic claim that has absolutely no truth behind it as the first thing that anyone sees on a car is the exterior and the design of it. Women and not only men make such decisions based on the quality and safety, but firms lack the reception to acknowledge such claims and that is where Ms. Magazine had trouble attracting the viewership of many other firms as their following did not believe in many male companies and the types of advertisements that they provide against women. Male firms want to portray women as sex figures even with many female object, they are used as models and the critique from the readers influenced many decisions that the leaders at the magazine cover had to make. Viewership was always ahead of advertisements and that is one major flaw that stopped Ms. Magazine from expanding and surviving. Male and female magazines advertise products with mainly male authority figures as that is

After selling off the magazine to a firm in Australia and having it fail, Dale Lang purchased the magazine along with “Sassy” and was urged by the staff and readers to try out an ad-free magazine. Having in mind that to gain advertisements from companies, you have to bait viewers in by sometimes giving false information to support a company and gain their following. Advertisements put fourth data that the staff might not even agree with at time, but in order to gain that advertisement, you have to put your support into them. Having an ad-free magazine left out the opportunity to gain revenue and include well written and quality pieces of work. Magazines are unlike books, newspapers or films as they need the advertising to stay alive. Quality control without advertisements is hard considering that little revenue is coming in and there is definitely a lack of staff due to