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Summary Of Sex Lies And Advertising

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Sex, Lies and Advertising: Uncovered stories of women’s magazines Opening up a general magazine that you purchase from a store, you instantly notice the vast amount of advertisements. Advertisements are what generate revenue for many companies and they rely on them to survive. Gloria, who has had many years of experience in the magazine business, recalls the hard-ships that the Ms. Magazine went through in order to provide well written stories and still survive without price spiking the magazine to a price that all women can afford. Gloria focuses on the theme of going facing a crowd that had mixed feelings and strong responses to releases, Gloria also had trouble getting male dominant companies to advertise with the Ms. Magazine due to the …show more content…

The Ms. Magazine got into the automotive catalog by joining forces with local Detroit automotive companies. Gloria mentioned that “U.S car-makers firmly believe that women choose the upholstery not the car”, although she had claims and letters from the readers of the magazine, she could not convince the firms to agree. The claims that women only go by the interior look and nothing else is a gigantic claim that has absolutely no truth behind it as the first thing that anyone sees on a car is the exterior and the design of it. Women and not only men make such decisions based on the quality and safety, but firms lack the reception to acknowledge such claims and that is where Ms. Magazine had trouble attracting the viewership of many other firms as their following did not believe in many male companies and the types of advertisements that they provide against women. Male firms want to portray women as sex figures even with many female object, they are used as models and the critique from the readers influenced many decisions that the leaders at the magazine cover had to make. Viewership was always ahead of advertisements and that is one major flaw that stopped Ms. Magazine from expanding and surviving. Male and female magazines advertise products with mainly male authority figures as that is …show more content…

After selling off the magazine to a firm in Australia and having it fail, Dale Lang purchased the magazine along with “Sassy” and was urged by the staff and readers to try out an ad-free magazine. Having in mind that to gain advertisements from companies, you have to bait viewers in by sometimes giving false information to support a company and gain their following. Advertisements put fourth data that the staff might not even agree with at time, but in order to gain that advertisement, you have to put your support into them. Having an ad-free magazine left out the opportunity to gain revenue and include well written and quality pieces of work. Magazines are unlike books, newspapers or films as they need the advertising to stay alive. Quality control without advertisements is hard considering that little revenue is coming in and there is definitely a lack of staff due to

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The Onion In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements.

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In this sincere essay, Teal Pfeifer creates an logical appeal that enlightens readers about the desperate need to boycott the magazines that use impractical female bodies, causing damage to young women. Pfeifer’s analytical evidence promotes an informative tone that makes her more trustworthy. Pfeifer states that according to research of Liz Dittrich, “twenty-seven percent reported that the images of models exerted direct pressure on them to lose weight” (Pfeifer 255). Pfeifer creates reasonable appeal with specific evidence based on studies that have been performed supporting her purpose to inform the reader. This creates an informative tone by including evidence of the situation at hand relating to the amount of women suffrage through the images exposed to them.

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She frontloads the paper with many quotes and ideas from sources such as a fashion photographer Sante D’Orazio, Ron Crocco the principal of St. Augustine Catholic High School, and Lyn Mikel Brown the co author of Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes”. Although there are too many quotes that hides George’s voice, they also give her credibility on the topic, making her ideas seem more reliable to the audience by providing a credible source. Since the audience is well educated, they are more likely to believe what experts would say on the topic of sexualized clothing rather than the editor of the

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From magazines to advertisements, women are constantly being exposed to beauty ideals - many of which are unattainable. This results in women falling victim to the manipulations and lures of the marketing industry. Since its establishment in 1886, Cosmopolitan has been a popular source for women to turn to for advice on relationships, sexual activity and popular culture. During its inception, the magazine was published as a women's fashion magazine initially depicting articles on families, home decorating, and the progress of science and technology. However, while Cosmopolitan is still viewed as a magazine targeted towards women, the methods in which the magazine attracts women have dramatically evolved.

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