The operational complexity is come together with the growth of the organization. It happens when the company want to squeeze profit margins to generate new revenues or to increase their profit performance. The new product innovations, outlet expansion, and distribution channels will increase the complexity of management and operational.

Nowaday fast food industry are facing the problem of overload of the menu.The more complexity of the menu will slow down the service times and brand momentum.Its happen because the customer will take longer time to choose their meals.Hence the process of ordering is more slow because the customer need to go throught the massive menu and choose the meals in high pressure from the others customer.The fast food