Sunshine Dentistry Mission Statement

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Sunshine Dentistry is currently reevaluating the business to ensure that these changes run as smoothly as possible. Sunshine Dentistry does not have a marketing plan in place and therefore, this paper will serve as an evaluation of the current marketing strategies at Sunshine Dentistry and an action plan to improve the marketing strategies for this small business.
Mission and Vision
The purpose of a mission statement is to remind employees of the purpose the business serves and a vision statement explains what the business aspires to become in the future. Sunshine Dentistry does not have a mission or vision statement, therefore Kim Padilla, the Office Manager at Sunshine Dentistry, helped develop the following mission and vision statements

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