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Swot Analysis Chipotle Mexican Grill

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Chipotle Mexican Grill is an American restaurant chain in the fast-casual industry, offering fast food but also a relaxed dining experience with high quality ingredients. “Chipotle began with a simple philosophy: demonstrate that food served fast doesn’t have to be a traditional “fast-food” experience.” (Chipotle Annual Report) Over the years, the firm’s vision was guided by a belief called “Food with Integrity,” which highlights its efforts is using organic ingredients, and serving food sourced from sustainable farming practices – including ingredients that are grown or raised in humane ways with respect for the environment.
Chipotle has a fairly large market chain of restaurants located primarily in the United States with over 1900 restaurants,

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