Swot Analysis Of Brown Forman

Brown-Forman shares of common stock are traded on the New York Stock Exchange, and the descendants of our founder, George Garvin Brown, continue to retain a controlling interest in the company. This family leadership underpins our endurance and provides a multi-generational perspective which balances our decision-making in a way that delivers growth, independence, and long-term value creation for all shareholders. The Brown Family Shareholders Committee, co-chaired by Brown-Forman’s Chairman of the Board, Garvin Brown IV, and CEO Paul Varga, provides a forum for open, constructive, and frequent dialogue between the company and the family shareholders. Designed for broad family participation, and including several non-family company executives,

For example, we partner with organizations such as BeMyDD (Be My Designated Driver), and The Ad Council’s Buzzed Driving Is Drunk Driving campaign to promote responsible drinking messaging on the radio, at point of sale, and in marketing campaigns. The Regeneration Consumer Study,* co-sponsored by Brown-Forman, shows that two-thirds of consumers across six major markets aspire to consume products more responsibly and sustainably. However, significant barriers to sustainable purchasing remain — including a lack of information. We look for ways to connect with these aspirational consumers by giving them more information and confidence in the sustainability of our products, for example through Finlandia’s partnership with 1% For The Planet. Employees We actively seek the participation of our employees through volunteerism, involvement in wellness activities, and more. In 2010, 2012, and again in 2014, we carried out an employee engagement survey to find out what our employees think about their employment experience at Brown-Forman. In Fiscal 2015, we conducted additional surveys on environmental sustainability and the role of drinking in our culture. Our 2014 employee engagement survey showed that 78% of employees were highly engaged. For more details about the areas our employees were most positive about, and the areas they feel need improving, please see Employee Relations. Government and Regulators Our Thinking About Drinking highlights our positions on issues related to responsible consumption, marketing and access, and alcohol policy. We also engage policy makers on key issues related to alcohol responsibility through organizations such as the International Alliance for Responsible Drinking (IARD), spiritsEUROPE, Foundation for