Seems like anything and everything has “gone green” these days. Airlines, car companies, retailers, restaurants — even networks and stadiums. Thankfully, more often than not, that’s a good thing. However, it is bad if it is “greenwashing”, a concept that suggests that a company claims to be more eco-friendly than it is.That’s bad for the environment, consumers, and, ultimately, for the very businesses doing the greenwashing — whether they mean to or not. In this essay I will argue that greenwashing is not only harmful to the environment but ultimately to both consumers and companies. Furthermore, I will suggest legal measures to limit “greenwashing” by advertising companies.
Firstly, at its very worst, greenwashing is bad for the environment