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Candyliciouse Marketing Essay

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1. MARKETING PLAN In food industry, most companies are trading their product and they have their own supplier in order to market to the consumers. A lot of the distribution is though promotional ads, word of mouth, the internet and other promotional means and use targeted ads and word-of-mouth to gain new customers. The objective of the marketing plan are strategically centered around 3 criteria: to create strong consumer awareness towards a completely new trend of chocolate product from House of Candyliciouse ,to establish a wide brand recognition through the capture of market shares in the product segment, and to become the top market leader in that particular segment within the forecasted sales figure. 2. PRODUCT DESCRIPTION House of Candylicious …show more content…

The company set that the customer comes from different range as they are afford to buy the product as the shop provide the menu at the different range of price in every package. In term of age, teenagers are also afforded to buy the product since the shop set at the reasonable price. Next, the company has been focusing on family in the housing area. The company is expected that there are much family from different background will be the customer. This is because the location is surrounded by population that had been in family. Psychographic In psychographic, customers are analyzed based on preference and personal taste. House of Candylicious offers the best quality and very reasonable price for the product, which most customers would search nowadays. Customer had been so choose in having their snacks as and as individual have wants in fulfill their desire. Nowadays, people facing difficulty in searching new kind of food that provide healthy in their food and could satisfy their personal taste. Furthermore, in these days, people are more likely to try something new. 5. MARKET …show more content…

The designing of the box surely is one of the strategy to attract customer to buy our product. Just by looking at the boxes will make the customer keep remind of our chocolate Promotion Strategy House of Candylicious will follow aggressive yet creative promotional plan. This will allow us to focus directly on out target customer while still being conservative with our advertising. Social Networking o Email o Facebook We are using internet and also social networking as one of our promotion strategy. Here, we created a Facebook account to let the knowledge management centers know about House of Candylicious and let them to try our new product. Furthermore, by using the internet it is more accessible because nowadays people are getting information through their Facebook and email respectively. Advertisement o Flyers o Bunting Advertisement is the most important ways in order to promote our product. Flyers are used when we are doing promotion outside of our outlet such as supermarkets. Bunting is used when we are doing events at any places to let other guest know the events planner at the events. It is also used for hang at the

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