1.1 Introduction
NAMES
:
Cupcake Addicts
MOTTO
:
“we bake SMILES”
MISSION
:
It is to enhance our customers’ business. We will do this by providing the highest quality bakery products and the best possible services to the food industry. We will continuously improve all aspects of our business in order to sustain the long-term success of our customers and ourselves.
VISSION
:
Our business will be living proof that is caring, integrity, hard work and innovation at all levels to create success.

1.2 Assumption
Starting business
:
Variety of cupcakes flavor.
Start-up capital
:
RM 60, 000

1.3 Business Ideas
As more hungry entrepreneurs get into the cupcake business, it becomes clear that in order to be profitable in the long run, we have to distinguish ourselves among our competitors. This is from the start to build up a memorable brand so that our customers will keep buying from us despite all of the other cupcake shops around. In the early days of the cupcake business, it was easy to be an original because cupcakes were themselves unique and people loved the nostalgia and sheer joy of a cupcake.
Now, cupcake shops abound and it’s tougher to capture the imaginations of an adoring fan base. Particularly when thinking of starting a brick and mortar cupcake shop, we want to differentiate ourselves from the pack. We have noticed a trend lately towards combining cupcakes with other trendy treats such as frozen yogurt. Likewise, some cupcake shops are launching cupcake trucks