Swot Analysis Of Fitbit

INTRODUCTION

Purpose

The purpose of this report is to present the analysis of Fitbit conducted with the SWOT matrix and to give advice on how to deal with specific marketing problems identified during the analysis.

Background

Fitbit is an American company originated in San Francisco, California (when?) known for producing activity trackers. These wireless-enabled wearable technology devices help users measure data such as the number of walked and climbed steps and their heart rate, as well as assessing their quality of sleep and other personal metrics involved in Fitness.

Explanation SWOT-analysis

In this report, Fitbit is going to be analysed by using a SWOT-analysis. As indicated by the acronym, this kind of analysis aims at identifying

The customers of a specific product all share a certain need or desire that can be satisfied by exchange relationships. (What are exchange relationships?) In the case of Fitbit customers, the common wish is a product that enables them to conduct a healthier lifestyle.

Thanks to the different activities the devices can perform, which range from the collection of data about the steps taken daily to the assessment of the sleep quality, Fitbit products have many different applications. (Name examples of applications on which you will elaborate later. Ex. In the medical field they are currently being used as non pharmaceutical treatment options in disorders that require lifestyle changes. They are also being tested for validity to allow employment in clinical studies.)

The fitbit market includes people with different interests and lifestyles. Sportsmen for example love Fitbit because it allows them to gain a better understanding of their physiology. However, it also suits people that want to lose weight or that don’t have enough time to spend on exercising, but still care about being healthy. Technology experts are also very interested in Fitbit products and their

When the improvement is steady the costumer would start feeling delighted.

Value refers to “customer-perceived value” in marketing, which can be considered as a comparison made by customers among products from one company and those of its competitors (Kotler, 1988).

Through providing customer value of high quality, company is able to create a profitable relationship with customers and thus finally capture value from customers. The more satisfied is a customer the more loyal it is, indeed one important goal of companies is to make the buyer feel delighted about the product, a delighted customer relies trust on the firm; a customer with trust will continue buy the company products and would give good feedback about