Recommended: Background of KFC
Truett Cathy is the founder of the famous Chick-Fil-A, and also an entrepreneur. Cathy was born on March 14, 1921 in Eatonton, Georgia, a typical southern man who came up with a masterplan idea to create this popular fast-food restaurant. Earlier in his life, Cathy served in the army during WWII. Later on, Cathy and his brother/ business partner opened a restaurant which included this magnificent chicken sandwich, which later became the signature item for Chick-Fil-A. Of course, his original restaurant called Dwarf House is still in operation today in the metro Atlanta area. After finding this company, he was married and had three children, one girl and two boys named Don, Dan, and Trudy.
Truett Cathy the founder of the family own business and he had a great impact on the business while he was alive. His family owned one of the most profound and well known fast food chicken stores in the world, Chick-fil-A. T. Cathy would have to be one of the most interesting business managers that I have ever done an autobiography on. The reason being is because of the book “Eat More Chicken “and because of the research I have done on him. T. Cathy was born on March 14, 1921 in Eatonton, Georgia. He is no longer alive but while he was alive he had a huge impact on the chick-fil-a business life.
Cathy (son of the Founder Truett Cathy) he was eager to combine his own skills and abilities into the business his dad had built. Dan was ready to take Chick-fil-A into another chapter of development and stewardship. He was a highly effective leader in the business of Chick-Fil-A and was told he shared the same commitment as his father. Dan was well-prepared for the position he was put in to take on the chick-Fil-A name. Chick-fil-A was in good hands as the younger Cathy shares his father's core business values is a positive indicator that the transition will be a smooth one.
Fast food places have never really been the epitome of fine dining, however, Chick-Fil-A has been proving themselves to be number one in the fast-food business. Founded in 1967 by Samuel Truett Cathy, Chick-Fil-A has always had a vision of having quality food with quality service. Chick-Fil-A specializes in making and reinventing chicken and chicken sandwiches that are actually made with passion and not just a grill. People have raved about their friendly employees and wonderful experiences with them that put them the best in the restaurant business. The atmosphere of Chick-Fil-A is always made sure to be well kept and have an A rating for cleanliness.
Another famous person that ate there was Colonel Harlan Sanders. Colonel Harlan Sanders in the founder of Kentucky Fried Chicken. Ted Davis, a friend of Truett’s, had suggested it. Harlan said it was the second-best chicken he had ever had. Second to his
Stephen Fried’s “Appetite for America” says that as the nation’s first popular champion of fine dining, Fred Harvey invented chain restaurants, chain hotels. Fried’s book includes Fred Harveys biography - the tale of a poor immigrant who became the founding father of the American hospitality industry. Fred Harvey left his native England for United States at the age of 17 same like other Europeans did at that time. Upon his arrival in New York City, Mr. Harvey began working in the restaurant business in New York, in Washington street market, he was hired as a dish washer. The Civil War was bad for restaurants, but good for the railroads, and Mr. Harvey made a career change.
Background Information Born in the city of Atlanta, Georgia in 1967, the fast-food restaurant, Chick-fil-A, rapidly set its mark. Founder, S. Truett Cathy, began the chain with the focus of establishing a strong business model. Originally, Cathy opened a restaurant with his brother known as the Dwarf Grill in Hapeville, Georgia,1946 (History, Chick-fil-A). Later the business expanded into new branches, and Chick-fil-A was born.
Answer 4 Colonel Harland Sanders initially began his business as a service station operator in Corbin, Kentucky. He later began cooking and serving chicken dishes out of the service station's dining area. This venture became so popular that he closed the service station and opened a restaurant, which became the worldwide franchise
Owners: who have to be able to provide the resources to set up the strategy, they are on the back office but are important decision-makers. They are involved in optimising the company’s profit. Investors: they provide money to help the company to get enough resources to set up the strategy.
In the beginning, McDonalds was run by two brothers named Richard and Maurice McDonald who not only owned but ran a hamburger restaurant in San Bernardino ,California in the 1950’s. Ray Kroc saw the potential in McDonalds and had ideas to expand it globally so he founded the McDonalds Corporation in 1955. Today, there are more than 33,000 McDonald’s restaurants globally in 119 countries (REFERENCE/web). McDonald’s applies Scientific Management by Frederick Taylor in their management. Frederick Taylor proposed four principles in scientific management that is ‘‘ the replacement of rule of thumb methods for determining each element of a worker’s job with scientific determination, the scientific selection and training of workers, the cooperation
Furthermore, in the last decade, an increasing number of major shareholders attempt to influence corporate behaviour by using their equity stakes in organisation to pressure the management for improved performance and increase the value of their investments. However, shareholder activism is believed to be very controversial. Some proponents of shareholder activism believe that the involvement of shareholders in the management of the company ensures that the invested capital is spend properly and that the directors do grant themselves excessive remuneration packages and focus mainly on maximisation of shareholder value. Opponents, on the other hand, often criticise a high degree of shareholder activism as they considered that active investors are mainly focused on their own short-term benefits and profits and not on the long term aims and goals of organisations (Corkery,
Task 2a Marketing Environment Marketing environment of a company which consists of macro environment and micro environment will affects the ability of marketing management of the company to build and retain the loyalty and relationships with their target customers. Macro environmental factors will form opportunities and pose threats to the company, as well as affecting the marketing decision of the company. Besides, micro environmental factors consists of actors which close to a company that can affects ability of the company to serve others. A company can do well when they are able to understand and adapt well in the environments.
As of September 30, 2016, Burger King reported it had 15,243 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. While it may be tempting for big food
ROLE OF MONEY IN MACROECONOMICS 1. Introduction Money can be seen as the medium of exchange which is acceptable while transaction is being undertaken between two parties. Some of the common forms of money are: - Commodity money: This is when the value of the good represents its value in terms of money like gold or silver. - Fiat money: This is when the value of the good is less than the value it represents - Bank money: It is the accounting credits that can be used by the depositor Money serves a variety of crucial functions in the economy and this is why it has gained an unparalleled influence in the matters of economy at micro as well as macro levels. Some of the features of money that make it so important for any economy are as follows:
The price strategy which KFC is currently adopting is geographical pricing. It is because the menu prices is set differently in each country. For example, KFC Malaysia snack plate is priced at RM 5.95 while snack plate in Singapore is priced at SGD 6.40. Generally, they use market penetration pricing for new products. KFC sets their price slightly lower as compared to their competitors in order to entice customers away from their competitors.
