EXECUTIVE SUMMARY

Mahindra and Mahindra, the market leader in multi-utility vehicles in Asian country. The corporate started producing business vehicles in 1945. Mahindra is that the leader far and away in business vehicle and also the second largest within the traveller vehicle market. The corporate is that the world’s sixth largest medium and significant business vehicle producing.
Mahindra is best celebrated for utility vehicles and tractors in Asian country, Its automotive division, the company 's oldest unit (founded in 1945), makes jeeps and three-wheelers (not traveler "auto rickshaws," however utilitarian delivery and flatbed incarnations). Mahindra farm instrumentality sector, fashioned in 1963 throughout India 's revolution, manufactures tractors and industrial engines. Mahindra additionally produces military vehicles. The corporate has facilities set throughout Asian country.
The survey concerned gathering wide info regarding the corporate, its product, client satisfaction and impact of varied competitive companies on the corporate.
From the data collected, numerous aspects were known wherever the corporate must focus additional to enhance the potency of promoting team of Mahindra Automotives.
The analysis was conducted through assortment of primary and secondary knowledge. Secondary knowledge was collected through visiting numerous websites, automobile magazines and alternative reliable sources. Primary knowledge was collected through a well-framed form, of