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Swot Analysis Of Samsung

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Introduction Samsung was founded in 1939 and is one of the leading companies in the electronics market with 285 offices and facilities in 79 countries globally (Samsung Press Release, 2013). The company was founded by Lee Byung-chull in a city of Korea named Taegu operating as an export company. Samsung has become one of the most successful electronic companies with a main focus on memory, digital media and appliances, semiconductors and system integration. Throughout the years, the company expanded its product lines and grew its market share and profits. The company’s headquarters are in Seoul and operates in over 100 countries across the world. Samsung’s profile for 2012 shows that the company closed a very successful year achieving 268.8billion dollars revenue, and employing 425thousand people all over the world. Figure 1 Samsung Profile (Samsung,2014) The strength and success of the company lies in its innovative and reliable products and responsible approach to business and global citizenship. Samsung’s values & philosophy is about help people live better lives. Their values are also important factors which shape their performances and play a critical role to their business. Samsung’s values accompanied by their philosophies create their business principles which are represented below Figure 2 Samsung Values (Samsung Values & Philosophies,2014) Samsung has also got other types of businesses rather than electronics. Samsung is comprised of many companies that
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In this fast-paced industry, Samsung Electronics Company (SEC) has done a remarkable job in turning the company around and reaching a top-of-mind brand awareness over the past few years. The Samsung brand identity and values were poorly regarded up until the early 90s. The brand was positioned as a low-end electronics company that was mainly manufacturing consumer televisions and VCRs. Samsung was not able to compete with the industry’s leaders (i.e. Sony) in the global market. A positive change was needed to reinvent the company’s culture and brand position at that time.

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1. Introduction Samsung first started as a South-Korean family owned business but has now earned acceptance around the globe now. Samsung has grown into a global information technology leader, managing more than 200 subsidiaries around the world. The company’s offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as smartphones and tablets.

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That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000)

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Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the

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Therefore organizational values of the company must advocate for all the values, goals and mission statements of the company. To best capture the scope of all organizational values the values shall be divided into four types of organizational

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It is also important for Samsung to give a quality product to their customers to get their trust for an organization as If we improve the products through creativity, will build interest between the stakeholders. Samsung have a friendly environment and respect their staff. Varity: Increasing the hard work through various ways i.e: Samsung employee woman, disable and intermediated or matriculated. Samsung owes about 38% of females staff including two commissioned officers. In January 2001, Samsung started Female Counseling Center.

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Samsung Electronics Co., Ltd. is a South Korean multinational electronics company which headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of electronic device such as lithium-ion batteries, semiconductors, microchips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung has been the world 's largest manufacturer of LCD panels since 2002, the world 's largest television manufacturer since 2006 and world 's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world 's largest technology company in 2011 and is a major part of the South Korean economy. In June 2014 Samsung published the Tizen OS with the new Samsung Z. For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best and largest mobile phone manufacturer in the world.

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1. General business strategy 1.1. General business philosophy Samsung work with the aim of developing innovative technologies and provide people with efficient processes so that regularly new markets are created and they continue to rule the digital work. They follow five core values including: • People: Samsung gives all the resources and opportunities their people need to give their best. • Excellence: Samsung makes sure to provide their customers with excellent products and services.

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 COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

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