What is more, at the present, the company has collected a quite large amount of customers in term of B2B trading in the market. Also, not only does the company do domestic trade, but it also reaches out to overseas trade such as exporting green coffees to Europe, and other western countries. Besides, the enterprise is running its four own Shalom Coffee stores as well, which regarded to B2C. After getting to know more about the company, I have learned several issues in the stores and they will be demonstrated in SWOT analysis, especially in weaknesses and threats.
STRENGTHS
- Operate its own manufacturing factory
- Experience and skillful owners to run the business
- Raise customer satisfaction by resolving problems WEAKNESSES
- Quite new
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Firstly, Elias Vietnam/ Shalom Coffee is a new brand and small company in the industry. It is not well-recognized one in the market like Trung Nguyen, Vinacafe, or Tran Quang. I did a small research with twenty-six people. Its finding is just 1/26 people hearing about the Shalom Coffee. Obviously, it demonstrates that there are not many people having good awareness of the organization. Personally, I think this is a biggest problem of the company. Furthermore, the locations of the four shops are low visible to catch attention from customers, and they are located into buildings. Thereby, their performances are not somewhere outside, so it is hard for people to notice. Also, marketing strategy of Elias Vietnam/ Shalom Coffee is not very strong. The company has not widely put advertisements on newspapers or other means of social media in order to spread their brand name to many people in the market. There is just a little information posted in the website, and most of the customers coming to the shops are via word of mouth or the contacts in network of the owners. For example, one customer is satisfied with the services and products, and it can lead to five other customers coming. Nevertheless, this approach is not effective enough to expand the company brand name, and it has limited the awareness of people about the business. …show more content…
According to articles during this year, coffee industry has contributed 2% of GDP, and coffee consumption and needs are increasing, so it will be good chances for the company to advertise its brand name with high product and service quality to customers. What is more, with the development of coffee industry, the company has a high opportunity to expand its brand name in the country, and even outside of Vietnam.
Besides these opportunities, an intense competition in the market is one of the negative external factors since Elias Vietnam/Shalom Coffee is not really competitive compared to the existing brand name like Trung Nguyen, Tran Quang, Starbuck. Thus, the company has to compete with many competitors.
In conclusion, in this report, I would like to present current situations of the company in which the company is dealing with some issues. The first one is not many people knowing about Elias Vietnam/Shalom Coffee, and inconsistency of service and product quality is the second problem. Undoubtedly, these problems have negative influence on the organization. Solutions will be given in my seminar report