Like other multi-national company, AT&T, been telecommunication and broadband data company, understands the need to use data to drive business. The telecommunication industry is one littered with competitor. And AT&T has purported always stayed aloft each year. Yearly, they have seen a steady or increase in annual profit. These results majorly, has been the difference between her and her competitor. They understood better than any organizations, the importance of data-driven business. And have stuck with this model for a longer time. AT&T uses different algorithms to understand need-base desires of customers. These models and formulae were design by engineers and analyst who recognized and understood various patterns and trends in market. The desires of customers are usually their utmost focus during hypothesis. They led in research in customer-focused analytical model developed through various carefully observing how customers reacts to newer technology, tried to understand rationale behind decision made on certain products or offers extended. With these models, they were able to …show more content…
As a successful business, AT&T prides itself tremendously on the culture it imbibe into employee. The CEO is well vast analytical guy- who understands the importance of data-proven model. The management team at all departments are experienced and well-oriented personnel who had spent more time learning about the importance of business intelligence. Managers stressed the importance of keeping to decision that are fact based. They possess analytical tools taught to them and like a trickled down process, encourages employees to carry with analytic thinking mindset. The culture is very noticeable in AT&T world were every member understands the need of intelligence obtained through meticulous study of algorithm and