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Taking A Look At International Paper

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Society as a whole have the tendency to believe that when they hear the world “industrial corporation” to have the worst thought come to mind first, such as chemical, toxic, huge destroyer of landscape, but that is not the case today. Most often time “industrial corporation” are view as a “monster” that destroyed everything in its path for the purpose of gaining a profit. But that is not the case for none other than International Paper, according to Fortune 500, International Paper is ranked 111 as of right now in 2013, and also famous for being the One of World’s Most Ethical Companies in 2012 for the sixth year in a row by Ethisphere Institute’s World’s Most Ethical Companies, that is just to name a few. International Paper do a great job as modeling themselves to be a socially responsible and environmentally responsible corporation due to their record standing.
International Paper defies the common social criticisms of marketing due to the fact of their mission statement; “As a global leader in paper and packaging products, International Paper can partner with you to create solutions in any industry, anywhere we're needed.”(International Paper-Company) That is a bold statement to created changes and …show more content…

To break it down into four part, the first part is to provide economic responsibilities, like any other business; a business need to be profitable in order to operate long term. International Paper strategically produce a nice profit margin, according to International Case Analysis in 2012, “last year, it sold over $25 billion dollars worth of paper, packaging, and wood products”.(Pearson) There are no doubt that International Paper is very profitable. It is easy to say that International Paper is not concern with how much they can earn, so therefore there is an high level of ease when it come to legal responsibilities. The challenge actually lies within the

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