Taking A Look At Kohl's

Kohl’s is a well-known American retail chain. Founded in 1962 by Maxwell Kohl and has since grown into one of the largest department store retail chains in the United States, with over 1100 stores in 49 states. Kohl’s is committed to inspiring and empowering families to lead fulfilling lives, offering national and exclusive brands, all with an easy shopping experience in-store and online with great savings.

Historical Timeline

• 1962- The first Kohl’s opened in Brookfield, Wisconsin • 1992- The company went public offering 11.1 million shares, also by this time 76 Kohl’s stores in the Midwest • 2000- Kohl's Cares charitable program launches, which sells children's books and toys and donates 100 percent of the profits to support communities

Kohl’s offers branded apparel, footwear, accessories, beauty, and home products through its stores and website. The company provides its products primarily under the brand names Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Wang. Kohl’s Corporation is divided into 11 subsidiaries distributed throughout Pennsylvania, Texas, and Delaware. Kohl’s brand portfolio comprises active, casual, national, private, and D&I (Diversity & Inclusion) brands. In the Kohl’s Active segment, Kohl’s carries products from Nike, Under Armour, Adidas, Champion, Columbia, Fitbit, and more. As a component of its strategic vision for the future, Kohl’s has expanded its Active segment to constitute almost a quarter of its overall operations, aiming to increase this figure to 30% or more. This growth strategy includes leveraging major national brands, capitalizing on the athleisure trend, enhancing its range of outdoor products, offering a wider range of sizes to accommodate all customers, and broadening its online product selection. Additionally, as part of their long-term strategy, they have built a $2Bn beauty business in collaboration with Sephora, a leading beauty franchise. Sephora at Kohl’s features a 2,500-square-foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Sephora is the exclusive

When enhancing the customer experience, Kohl’s focus is to regain sales productivity by enhancing stores, which are their key revenue sources. Their goal is to open 140 more Sephora shops, front door seasonal gifting areas, and simplified signs. In addition, the company plans to make its apparel and footwear offerings more relevant to customers to increase customer engagement. As part of Kohl's accelerating and simplifying value strategy, the company plans to increase productivity through targeted offers and timely clearance events while serving customer needs. Some actions include more timely clearance and eliminating digital-only deals. As a result, the company expects its value perception to be enhanced by offering more competitive and consistent pricing. Furthermore, Kohl’s goal is to manage inventory and expenses with discipline by increasing inventory turnover. The company will perform this by improving inventory processes, such as leveraging the domestic marketplace and clearing goods every month. To add on, Tom Kingsbury will emphasize the importance of managing expenses tightly. The goal of his plan is to leverage technology and automation to increase productivity across enterprises. Finally, Kingsbury’s company wants to strengthen balance sheets to increase cash