ipl-logo

Technology Impact On Paper Coupon

354 Words2 Pages

Advances in technology played a critical role in what coupons.com has to offer to their consumers. Technology is seen as a way of taking economic resources and transforming them into output by applying science (Perrault, Cannon, & McCarthy, 2015, p. 70). coupons.com which has changed its name to Quotient Technology, spent three years developing the technology to bring coupons into the digital world, canceling out paper coupons (quotient.com, 2015). With the move from paper to digital, technology created a faster, more convenient alternative to cutting out coupons on a Sunday morning. Although technology creates countless opportunities it can pose a challenge for the company to produce what consumers want (Perrault, Cannon, & McCarthy, 2015, p. 72). …show more content…

With the launch of Retailer iQ, experiences became digital, personal, and mobile (“Entering the New”, 2014). Technology has changed how consumers and marketers do things (Perrault, Cannon, & McCarthy, 2015, p. 71). Retailer iQ, gives an edge because companies and retailers receive real-time data, in addition to giving retailers a way to reach their shoppers, and help consumers keep track of their coupons (“Entering the New”, 2014). http://www.adweek.com/sa-article/entering-new-era-digital-coupons-couponscom-rolls-out-its-retailer-iq-personalized-platform-158326 With the continuing growth of Retailer iQ, it gives Coupons.com an advantage. Throughout 2015, it is expected that service partners with Retailer iQ are going to market the product to consumers to change to digital coupons (Shayne, 2015). In addition, during their fourth quarter, Coupons.com has seen has 86% growth in digital transactions, and a 64% overall growth in its media business (Shayne, 2015). http://www.bidnessetc.com/34549-couponcom-inc-coup-downgraded-to-sell-on-weak-outlook/ Coupons.com has utilized technology and is continuing to grow and improve with Retailer

Show More
Related

Allied Old England Case Analysis

707 Words | 3 Pages

The marketing launch program that features coupons will convince consumers of competitor brands to

Read More

Kohl's Business Analysis

1620 Words | 7 Pages

With instant comparison pricing, free home delivery and the continuing decline and willingness to simply wait in line, reatailors msut embrace technoloy to speed the delivery of information and the point of sale customer experience. Methods such as portable wireless tablet sales by associates, and RFID point of sale tied to consumers credit are being deployed and tested. While these technology infrastructure upgrades are initially costly to implemment, increased customer churn, and quicker sales completions will increase sales revenue potential especially in heavy seasonal shopping segments. (Kohl’s,

Read More

Cvs Health Strengths And Weaknesses

426 Words | 2 Pages

A customer may receive personalized coupons sent through U.S.P.S, through email where they can then send to their card, or by visiting a kiosk at the store. With the help of the coupons and ExtraCare Bucks that are earned by making certain purchases during a sales event, CVS Health’s front store or the retail section have increased sales by over 80% (Business). W-Weaknesses: The decision in February 2014, to remove all tobacco products and only sell smoking cessation products in the retail section of its stores, has caused CVS Health

Read More

Couponing At Publix: The Benefits Of Couponing

892 Words | 4 Pages

Good afternoon my fellow classmates and mister miller I will like to direct your attention towards the topic of couponing. Coupons were never in my purse when I use to go shopping but now I can’t leave my house without one. My interest of coupons grew when I began working at Publix approximately two years ago. I used to see coupons in the Sunday paper and I would skip past them to get the comics.

Read More

Discussion Board 1 Key Concept Analysis

1548 Words | 7 Pages

A company must essentially be able to transform themselves and how they normally do things depending on the customer's preferences. In a company’s transformation for customization, they must consistently deliver high-quality outputs, without compromising quality, while the company’s offerings retain a reasonable cost. Customizing services in the new digital age can be accomplished several ways in that companies can follow purchasing trends of customers, record items purchased, and even reach the customer in digital communication with incentives, special buys, coupons, and limited edition products to further ascertain the customer’s product

Read More

Verizon Cost Benefit Analysis

785 Words | 4 Pages

Project 2 – Shift to digital In an effort to reduce cost, the second initiative that we focused on was our direct store foot print. On average, Verizon Wireless spend nearly $4B a year on direct stores including rent & lease expense, signage, commission expense, store refreshes and new builds. With the help of an internal tool called Tableau, we were able to obtain analysis of customers store visits across the U.S. in comparison to the numbers of customers who used our website or mobile app. Based on this analysis, we determined that our digital sales were steadily increasing as physical store sales were decreasing. With the current uncertainty of brick and mortar stores and with the use of data analytics tools, we were able to create a

Read More

Brew 4 US Marketing Budget

953 Words | 4 Pages

Coupons and Loyal Cards o Coupons and loyalty cards are an efficient way of attracting and keeping customers loyal to a business. o Both coupons and loyalty cards effectiveness are directly related to cost which makes it easy for the action plan to be discontinued- this can be done by stopping the program altogether and honour those that have already been received. o This action can be monitored by staff on their POS system and the 365Cups statistics if loyalty cards or coupons have been scanned or used. o

Read More

Target Corporation Essay

968 Words | 4 Pages

Target Corporation has attracts the consumers to order online as Target would offer a free shipping on orders which are over $25 and an additional 5% savings on all the essential products. If there are any defective items are found after they receive the products, Target provides them a free returns on everything. Besides, consumers could also order their essentials online and pick up their order on the very same day whenever they are free to collect (Target.com, 2015). Customers could also combine their everyday 5% REDcard savings in order to benefit themselves with Cartwheel, Target’s subscriptions and

Read More

Coupon Codes Essay

1190 Words | 5 Pages

Best Price with Online Coupon Codes Still Strong in 2017 From the old time when most people were waiting to get the publicity bag with discount coupons and sales offers on their doorstep and they had to go through every page to cut-out the desired store coupons before they heading out shopping, to this day they still exist. Small and big retailers are still providing the weekly print-out flyers as their marketing strategy, and some people still use them, even in some cases… to the extreme, when they try to save big on everything they buy or sometimes, getting merchandise for free. Even this method of saving money will save you some bucks, it requires a good amount of time and going to the actual store, but nowadays with the rapid advance of technology and huge improvements of the online stores, coupon codes seem to be more appealing to a very large audience, especially to those preferring online shopping. Coupon Codes a Comfortable Discount Convenience

Read More

Groupon Case

469 Words | 2 Pages

Groupon (a mix of “group” and “coupon) is one of the rapid growing business which deals with daily deals. Its subscribers increased at a fast pace to 50 million by the end of a year. Local corner bakery to national retailers like GAP offered offers. They introduced Groupon stores, a self-service model that equipped stores with the tools to build their own promotions in the year 2010. Their value proposition was to help local merchants introduce people to their businesses.

Read More

Groupon: The Future Of Daily Deals

1085 Words | 5 Pages

The Future of Daily Deals Groupon appears well-situated for growth, and the company's long-term strategy involves offering POS services and apps that integrate daily deals and give restaurants the ability to offer instant deals, based on real-time business. The company is developing a POS system with Breadcrumb that includes credit-card swiper, cash drawer and wireless access. Other Groupon initiatives include The company purchase Savored to give it the ability to reserve tables at more than 25,000 restaurants in 28 states. The Gnome, a tablet-based ordering system, allows restaurant staff to track cash, redeem coupons, handle credit and debit transactions and integrate with accounting and marketing software.

Read More

Couponing Research Paper

692 Words | 3 Pages

Coupons can be a great money saving habit, but if you’re not careful it can also cost you. There is an article that discusses the different methods of how and where you can find coupons. It also explores how using coupons have changed over the years and why. The main point it makes is that coupons became popular again due to the recession in 2008. It is interesting that you see at the end of a recession, like in 1992 “when 7.9 billion” coupons were redeemed, but fast forward to 2006 when only “2.6 billion” were redeemed.

Read More

Group Persuasion Paper

453 Words | 2 Pages

In addition, to make the business successful, the company relied on personal selling, public relations and advertising (Buchler et al., 2013). The company effectively used personal selling by contacting various businesses themselves, to see if they would be willing to advertise discounts. To help them attract certain business, the company conducts their own research to see what the target customers are saying about the company’s products. The company effectively used public relations by being the middleman for businesses and the public (Buchler et al., 2013). Businesses can use Groupon to promote their own discounts (vouchers) for services and products.

Read More

College Essay On Coupons

1669 Words | 7 Pages

Browse 500+ general discount coupons for name brands you seek and according to site curators, if you download coupons for everything currently posted on the site, you can save around $726. Face it: unlike fun stops at department stores and favorite discounters, grocery shopping can be a drag when you have a big family to feed, but frankly, cyber coupon clipping can make it fun and you already know how much satisfaction you feel when you’ve got a cash register tape that shows just how frugal you have become thanks to Coupons.com. Why iBotta.com and Checkout51.com are popular with phone app coupon

Read More

The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

1667 Words | 7 Pages

The initial Starbucks established in 1971, it set out to be a different kind of company. One that not only just passionately committed to world-class coffee and the rich tradition, but also the way they engage with customers and communities to do business responsibly. Today, Starbucks has become a great example of an iconic brand and operates worldwide. The brand has strengthened their consumer engagement with the use of digital marketing strategies. In this essay, the author… Technology has developed throughout the last decade at a great rate to make human’s lives more convenient.

Read More

More about Technology Impact On Paper Coupon

Related Topics

Open Document