The success of any organization depends on the ability of members to communicate efficiently with each other and with external stakeholders including clients, shareholders, analysts, suppliers, and the community (Tariszka-Semegine, 2012). Therefore, almost all firms are emphasizing policies and strategies that enhance effective communication. However, in many cases, the focus has been on the best ways to engage external agencies (Barton, 2014). Businesses often ignore an essential constituent of an institution, the employee.
Text for Thought is a promising company that has witnessed notable improvements in performance since its formation. The firm has also experienced significant growth in the number of employees due to the expansion of its operations. The
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Audience analysis is an essential aspect of communication. It involves identifying the potential target and adjusting the message accordingly. A poorly
A COMMUNICATION HANDBOOK FOR TEXT FOR THOUGHT 4 structured message with inappropriate content is not always useful and may cause unnecessary tension. An audience-centered approach permits the communicator to be effective and enhance the chances of the desired reception. At the organizational level, it allows for proper relations among staff members and between the organization and external agents. The following factors should help employees and managers at Text for Thought to assess the audience and understand their expectation.
Several individual situations influence the way a person perceives or understands a piece of information. For instance, a person could be experiencing stressful conditions arising from economic or health problems. Managers and employees need to endeavor to know each other at personal levels to avoid difficulties that may result from individual situations.
The Expectations of the