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Textual Analysis Of Milk Advertisements

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Drink Up or Stay Short Milk is one of the best sources of calcium if not “the” best source for calcium. That might not be the case for everyone but, for the most part everyone knows that milk is good for you and will help make your bones stronger. This ad is for milk, obviously. Everyone has seen at least one or more of the “got milk?” commercials and all of the ads/commercials portray the same idea. In this ad we have Chris Bosh (Professional NBA player for the Miami Heat) who is standing side by side with a giraffe. This ad is clearly stating that if you drink milk you can become as tall as a giraffe. This ad can be seen in hundreds of different ways. This ad makes it seem that if you drink milk you can become as tall as a giraffe. Also, if you drink milk you could become a professional basketball player. Another piece of this ad that may not be as noticeable to some, is that Chris Bosh is wearing an entire outfit including his shoes that consist of all Nike apparel which may be being used to gain a different audience. …show more content…

Make people think that if they drink milk they could be as tall as the world tallest mammal. “Giraffes are a rare species of large, long-legged, long-necked ungulates in the family Giraffidae, order Artiodactyla” (Freedman, 2014, p. 112). Giraffe at an adult age can be up to 20 feet tall. 20 feet tall is pretty tall. 20 feet is extremely tall. No human could even imagine being that tall. Especially because the tallest man to ever live was not even 9 foot tall. Sorry to say but, milk isn’t going to help you grow an additional 11 feet (132in). To use a giraffe in a milk ad seems to be a sure way of getting the younger generations interested/into drinking milk. Well, maybe not the giraffe but more Chris Bosh. The giraffe is still very effective because of how exotic people view them

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First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

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The use of three famous athletes makes this ad credible. On the right side of the first picture it shows Usain Bolt at the Olympics preparing for his big run by drinking the before drink from the G-series. On the left side of the same picture it demonstrates how the g-series before drink worked by showing Usain Bolt ready on the starting line. The right side of the second picture has Dwight howard drinking the g-series during drink while he is in the middle of a basketball game. From the left side of the picture Dwight howard is shown dunking and covering balls which is a result of the g-series during drink, he has more energy after drinking the g-series during drink.

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The commercial is advertising the sports drink Gatorade as a necessity to rehydrate exhausted athlete. The advertisement contains logos, pathos, and ethos aspects that appeal to consumers. The imagery in these advertisements is directed

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Still being humorous, the commercial also uses ordinary looking people as a way to persuade the audience to buy their product. It tries to show the audience that it is a practical product by having the actors wearing regular clothes participate in events that many do from day to day such as: working, spending time with family, even stretching out to patients in a hospital. It uses ethos by implying that people like the audience are all going to be buying the cheese. With comical commercials like this they are able to involve the audience in advertising. One of the most powerful sources of advertisement is social media when people go onto a social media website like Facebook the most common genre of videos being shared and posted are comedy.

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Prop. 63 is about limiting and putting restrictions on gun and ammunition sales. I, personally, believe that Prop.63 is an outstanding idea because putting restrictions on buying firearms and bullets will provide more safety for the citizens. Currently, when people want to purchase a firearm, they must get their background checked in order to purchase a firearm. Contrarily, purchasing ammunition does not require a background check but will in January 2017. If Prop 63 passes, people who have criminal records or mental illnesses will not be able to purchase or own a gun.

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There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.

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There are multiple motifs and themes in the book The Odyssey. This book, written by Homer, is an epic. In this epic, Odysseus’ demonstration of leadership and skill proved that resilience and not giving up eventually leads to success. The Odyssey is the story of Odysseus trying to go home to Ithaca after the Trojan War. His leadership helps him and his crew eventually return home to their families.

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In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

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The credibility of the ad comes from the world class known players in different sports like Neymar in soccer, Selena in Tennis, and Nyjah in skating. Consequently, the argument displayed by the company shows that humans are unlimited; all the opportunities for us to be the best in something are in front of us by hardworking and believing in ourselves. This way, Nike grabbed the hearts of inspired people who stood up for the call, and they will probably use their equipments to play their favorite sport. In my opinion, Nike “Unlimited You” was one of their best ads logically and reasonably; the numbers on YouTube show that this is their most viewed ad and it is one of their most recent as it was uploaded on Internet one month ago!

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To add, the words used in this ad “Milk for Real Men” may motivate men to drink the milk to become more manly. The ad also says “ Real nutrition when you need it” and “Whether you’re halfway through a workout or halfway up a mountain if you need a quick lift on the go, grab yourself a maxi milk. It’s got 30 grams of high quality protein, it’s high in BCAAs and is also fat free so, basically it’s great at building lean muscle and helps do manly things.” This plays off the image of the man hanging off a cliff lifting himself up the rocks hence “when you need a lift”.

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In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.

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Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk.

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In addition, surveys show how parents feel about serving chocolate milk, and they like it. First of all, chocolate milk helps keep kids’ bodies stay healthy. Chocolate milk contains calcium, magnesium, and other helpful vitamins. According to the text, called “Vitamins and Minerals”, it says that calcium is needed to build “strong bones

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Cow milk is meant for calves, not for humans. Cow milk can actually cause health problems like asthma. I know you are all asking yourself “How does she expect us to get calcium?”. As a matter of fact, leafy green vegetables have more calcium in them than milk does. Meat.

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It goes on to explain how the protein and the calcium help make the body better and help in creating a body like Panettiere’s. The advertisement purposefully uses strong language, such as "build muscle" and "invincible" to relate milk to strength, leanness, and overall body appearance. In this advertisement, ethos is used twice, once where Hayden Panettiere directly is using her credibility to endorse milk, and the second is Milk indirectly using Hayden Panettiere to endorse itself. An ethos appeal is a very common way that advertisers persuade viewers to “buy” their product. Leading into the bold logo “Got

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