The Brandish US Sporting Merchandise Industry

PassTime

The brandish U.S. sporting merchandise industry, as of now, falls into the category of worldwide real association industry, and bears descriptions such as circulation of a compelling 45% of all worldwide wholesale shipments, balance for enlarged business sector combination, and expanded private mark infiltration. According to statistics, an estimated, 267 billion sporting items are projected to sell in 2017. Our company aspires to contribute a great deal to that industry in the years to come.

To take the first steps toward the preceding proposition, we have created a report that describes the following properties of our retail brand: the proposition of our initial retail brand concept, our potential market segment, and our value

Atlanta currently possesses population of over 400,000 people with continuous growth. With an atmosphere of warm weather on average, and rarely exposed to many climate extremes, we believe that an urban setting such as Atlanta seems ideal for the leading location. The following details provide a more narrowed description of our target region: the population size of the zip code we selected is approximately 22,989 people; the median age is 45.6; the median income is $113,700; the average consumer spends $773MM per year; consumer spend ($/HH): $80,196. Our intended market includes people of all ages, races, shapes, and sizes from newborn to 70 years old; the average household income surfaces around 50k and above (See Figure

These customers fall into one or more of the following categories: the dedicated fan, the universal spectator, and the do-it-yourself-er or fitness individual.

Our customer’s occupation can include but is not limited to the one who sits behind a desk typing on a keyboard daily or the homemaker looking for ways to stay fit while being at home.

Because sports reach all levels of education, therefore we are marketing to all educational levels. Our ideal family is a family of four with a dad who plays sports, and mom is a supporter of sporting events with kids actively participating in multiple sporting events (See Figure 2). Since sports transcend throughout all cultures, religion is not a preference. Our target race will be 30-40 white America in the middle of the lower upper class (See figure 3 and 4). The ultimate personality will be one of much ambition and always looking to enjoy life through