Communication is a key part of every success-focussed business. Over the years, much has been debated over how digital is rapidly shaping and influencing the wide communications spectrum. While many argue that traditional media is losing its relevance and sheen with every passing the day, it is becoming mandatory for conglomerates to make necessary changes in the approach towards the use of communication techniques to get noticed.
In simple words, digital communication has been responsible for driving change – global trade has expanded, markets have converged, ownership structure has changed, new media products have been unveiled etc.
The possibilities are infinite with digital communication. Marketing mavericks are of the opinion that digital will continue its stronghold in the communication spectrum. Since digital has the ability to pinpoint the target reach, which lowers wastage, it is expected to take centre stage across the marketing plans of the different categories.
PR agencies that rely heavily on different modes of communications for effective client servicing are of the opinion that digital communication is the future of marketing. In a cluttered environment, while the brands are focussing upon the use of digital communications for better targeting, they are likely to opt for experiential marketing to sample their offerings to the customers. This bringing desired results for categories such as luxury, food and beverages.
The presence of right tools can ensure