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Summary: The Importance Of Service Design At World Bank

918 Words4 Pages

Nada Ahmed
121374

Product and service design

The importance of service design
World Bank recognizes that the “design” is a key element, which enables an organization to create an innovative product/service. Effective designs main purpose and function is to satisfy and translate the clients’ wants and needs, improve the existing services and initiate new ones. As well as formulating quality goals and cost targets. According to World Bank’s operation manager, their major target and goal is to provide the best service for their clients, as well as accomplishing projects for the society since World Bank is a public sector, for building up the nation’s economy. (Yong, Investment Project Financing, 2015)
In order to provide satisfying services, …show more content…

World Bank is a role model of applying the right designs for their services in order to exceed their clients’ expectations by going through the design procedures. Through the designing, World bank tries to apply several aspects on its service design.
Flexibility is the first aspect, It is the capability to design several kinds of services together with different qualities and features. According to Mr. Sherif the operation manager, World bank uses flexibility with the investment loans, equity and low interest loans, as every service is different from the other. The decision of applying flexibility for services is a translation of the clients wants and needs. The second aspect is specifications, In which it involves hugely precise details regarding client requirements and this is done through surveys. (World Bank Satisfaction Survey – Client feedback on our performance, 2015) to add value to the service and increase client satisfaction. Moreover, the service goes through the upgrading process and analyzing prototypes to fix any mistakes. Finally, for higher service quality , the service’s prototypes must be tested before being marketed to investors and …show more content…

According to the operation manager, Credibility is measured through the number of clients that uses World Bank, by surveys (World Bank Satisfaction Survey – Client feedback on our performance, 2015), by the number of projects that has been made by the World Bank to the government to end poverty and how it affected the country, also through the number of clients that uses online banking. It is measured through the customer’s satisfaction and trust towards the bank. And most importantly, by the reputation of the bank, how competitive it is and by how the bank has a suitable branding and how well the service is designed for the

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