The New Selling Of America Summary

The video “The New Selling of America” covers the development and importance of selling during time. The expanding global economy is creating over $3 trillion transactions every day, and the importance of salespersons in this process is growing. More than 16 million sales people are the engine of American society, and the global competition as well as high expectations from the customers demand for higher professionalism in this sphere. The salespeople should obtain not only analytical skills, but also understand and know how to achieve goals in order to help customers to succeed.

In past, salespersons were seen by public as aggressive, pushy, and persistent people, more focused on selling products. Their main role was in providing information

It is highly important not only find the problem, but also know what options are there to resolve it. For this reason sales department has become one of the crucial factors in gaining success. I have been working for a logistic company that is more focused on improvement of services for existing customers. Though, from the customer point of view, I can say that each company is looking for unique experience, and the work of sales people affects a lot to the final decision. A year ago, my company decided to find a way to improve and facilitate the process of creating routes for our tracks. It was a difficult daily process that took a lot of time, so finding the solution under strict timeline was highly important. My team found several companies that met our requirements, and we started the decision-making process. At the end, I realized that the final decision was based not solely on the price and latest technology solutions, but mostly on the sales persons industry background knowledge and individualized approach. The best team was not only able to find our weak points, but also provided valuable solutions and detailed information about their approach and values. Looking back, I understand that even though there are competitors that might propose close product or service, the customer would choose a company, whose sales people he can trust and which provides the best experience in this