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The Pros And Cons Of Opening A Third Brewery

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First on the list of cons on opening a third brewery would be the cost of constructing a custom-built factory that includes the same environmentally friendly additions as the existing plants such as the wastewater treatment facility (Ferrell & Hartline, 2014). Secondly, it will not be simple to find a location which will allow the company to maintain the same environmental conservation work. New Belgium encourages their employees to bike to work (Ferrell & Hartline, 2014). Biking is part of the culture of the company and even helped to name the flagship beer, but biking to work may not be an option for workers if the plant is in a rural area (Ferrell & Hartline, 2014). The new brewery will need to be within reasonable distance to farmers
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By New Belgium considering opening a third brewery, all the options needs to be accounted for and thought out carefully. The company needs to promote strategic planning in order to decide if opening a third brewery is a good business decision or not. A strategic plan helps identity the internal and external elements that can benefit or harm the company (Ferrell and Hartline, 2005, p. 29). Therefore, the strategic planning will help identify the major issues that need to be considered such as the pros and cons of the new brewery. The pros of opening a new facility are reasons why the brewery should open, so we will discuss those ideas first.

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This alternative seems plausible because the utilization of the new land as well as the increase in production would offset the cost of hiring new individuals producing additional revenue. Another alternative Frog’s Leap may consider is promoting the winery to expand to their current market share. Frog’s Leap may benefit by

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