Social Media Marketing Analysis

Introduction

Social media marketing or in other words social media advertising is one of the top 21st century marketing methods. Lets begin with social media marketing definition; it refers to targeting customers and potential buyers through social media websites and apps. Which means that anyone worldwide or locally can search and access all the information about your product or company anytime and anywhere. Social media marketing did not exist ten years ago; it is the most important witnessed marketing trend. It is likely to be more important than the AOL site, which was dominant in the early 90s.

This type of marketing currently dominates a very important place and it is a communication tool that is vital for most product marketers.

One of the seminars that was held in Bahrain that was titled The pioneers of the third Social Media Forum that was sponsored by the Minister of Transportation and Communication Mr. Kamal Ahmed. The minister underlined the importance of subject in Forum and quoted “ To support young Bahraini’s and helping them to depend on their self and use social media to establish their businesses.” (BNA, 2015). Also the Minister quoted “EDB work and works to attract international companies specializing in social media for Bahrain to improve the industry and the readiness of the Board to support Bahraini’s that want to use social media marketing for their businesses.” (BNA,

Shkolnik (2014) shares how to use the right tools in the right time “ To structure your approach you must start by targeting your audience, then find relevant content that interest your audience segments, after that you must manage your campaign, then Measure the results, finally use multi-functional tools to help find audience platforms.” (Shkolnik, 2014)

Entrepreneur.com (2014) reporter reported about tips and tools to use in marketing using social media “ Firstly, by using Twitter your tweets must stand out, second write longer posts, third when using Facebook strengthen your network, fourth allure them to use like buttons, fifth post regularly and customize them, sixth connect with others, seventh share and highlight your positive feedbacks, eighth and lastly do not hesitate or be afraid of using new and unusual ideas.” (Zipkin, 2014).

As written in Forbes Online Magazine (2014) “ Effects and how social media marketing improves your business by getting recognized, improve brand loyalty from customers, new customers or converters, higher conversion rates in different ways, higher brand authority, increased inbound traffic, lower costs, and improved customer insights.” (DeMers,