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What Are The Pros And Cons Of Video Advertising

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Strategy 1 : Developing Video ads : Pros : Video ads provide a range of viewer actions that can be measured and tracked to achieve Advertising goals. This can best be achieved through adjusting campaigns to gain higher view rates, reach broader audience by reducing cost per view and in case Google is finding it difficult to achieve its click through rate it can consider increasing its cost per view by delivering the message more efficiently. Having increased the cost per view, Google can still impose increased pressure on competitors to bid in auctions on a fair platform when Google can work a reverse strategy by pulling down its cost per view at the last moment and provide the users the opportunity to gain more views at lower cost. …show more content…

To start using demographic targeting, you can select any "Display Network only" campaign type except a remarketing campaign. For a "Remarketing" campaign makes sure you select demographic targeting after creating the campaign. While demographic targeting is available for online video campaigns, the examples and descriptions that follow are only for non-video Display campaigns. Demographic targeting can help you achieve the following goals: Reach the right audience If your products are made specifically for one gender, your typical customer skews heavily towards a specific age group, or your customer has a specific parental status, you can use demographic targeting to reach the people who’re most likely to buy your products. Customize your ads and bids You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers. Refine your targeting Demographic targeting can be combined with any targeting strategy on the Google Display Network to reach your

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Jackson writes “He knew he wasn’t sober enough now to want to go to Jack’s and drink with others at the same bar, even if they were strangers” (27). There are many signs that the bars and area that Birnam’s frequently visiting is an known area for homosexuals. Jackson lets the reader know that Birnam is contemplating on going to the bar Jack’s, which he do decides to go to and later in the story he gives us the newspaper clip “JACK’s—in Charles Street—WHERE GOOD FELLOWS GET TOGETHER” (85). The newspaper clip that Birnam’s reading through is advertising to bring all the men together. The clip does not advertised for women to come to the bar, so it can be concluded that Jack’s is a homosexual bar that Birnam visits.

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This target is a mostly urban, multicultural group with 283 over-indexing in Asian. They are very well educated—66.6% graduated college or more. They have higher employment income & household income, giving them a lot of discretionary fund for entertainment. They watch a wide genre of TV shows such as Robot Chicken, Doctor Who, Modern Family, Keeping Up with Kardashians, and Game of Thrones. They have an extreme appetite for content, and almost 400% more likely to have streamed or looked up information on movies, TV shows, or other video content.

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However, some attributes may not be measurable as people are subjective and they may perceive differently towards the same benefit. For age segmentation, it is objective and measurable as customers can be easily recognized and segmented simply by age. But people in same age group may not be homogeneous, that they may have different life experience, causing different pace of maturity development and different perception of the product. Also, the optimal width of age group is negotiable in making precise comparison. For concentrated marketing, Nanda can focus all resources on promoting and distributing in the specific market segment which can increase effective use of resources, bringing the most efficient outcome.

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Implicit Memory and Subliminal Advertising Implicit memory effects occur "when previous exposure to a stimulus (such as advertisement) influences our performance on subsequent tasks without the consumer remembering the previous experience or being aware of its influence on performance” (Fennis & Stroebe, 2016, p.72). Information processing in implicit memory is characterized as fast, parallel and effortless, as it does not need any conscious recollection of previous experiences (Chaiken & Trope, as cited in Fennis & Stroebe, 2016). Researchers have found that implicit memory for particular advertising elements tend to be more stable than explicit memory (Edell, 1993 as cited in Braun-Latour & Latour, 2004). The distinction between explicit

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Advertising must be strategic as well as creative.

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In order to formulate an effective ad, the target audience must always be defined and understood. Starbucks Coffee’s target audience is families with young children. There are several factors involved in determining the target audience, and that is demographic, geographic, psychographic, and consumer insights. Firstly, there are several demographic variables that are taken into account.

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Targeting is the next step after segmentation and requires that the needs of the target market are met. Next

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Businesses can attract and identify their customers and target market by understanding customers’ needs and wants, also understanding the welfares of their products. There are many ways to identify customers in a consumer market and some of them ways or methods could be using research such as primary & secondary where the business would find out key information based on their customers and also primary research is done by the business whereas secondary research is done already and can be found easily. Businesses can also use socio-economic climate which is when the information is based on their target market allowing the business to put their customers in different types which is called market segmentation. Different target groups are chosen for different products or services as they have different needs and wants from each other where they require different products or services for example; age groups as old people would have different requirements compared to teenagers as they would prefer simple products and technologies whereas teenagers are into advance and new technologies or services which meets their

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In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.

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Google AdSense is among the best-paying ad networks that enable exceptionally contextual advertising to be served by publishers on weblogs and their sites. Advertisements being incredibly targeted leads to altitudinous CTR and better income. As a result, the AdSense network has been joined by an exceptionally large number of publishers. Across the way, few disadvantages come with all these edges.

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The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

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According to the ‘’Four types of market segmentation’’, which are presented by the British Library, when companies want to sell their products to their B2C customers, they always follow the behavioral, psychographic and profile segmentation. As for the behavioral segmentation, companies are really interested in understanding the factors and motives why people purchase products. For instance, one of the most common forms of behavioral segmentation is when consumers buy on different occasions (Christmas, Easter, birthdays, etc.). Moreover, as stated in the article, the «Psychographic market segmentation is another form of demographic breakdown that enables businesses to understand a potential customer’s habits, hobbies, spending habits and core values». Last but not least, companies always segment their customers according to their profile (location, sex, age, religion, etc.).

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Advertisers end up losing millions of dollars in failed advertising. Sometimes the content they create ends up being disliked by their target market and they receive a lot of backlash which may negatively affect their

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Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

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1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

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