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What Are The Pros And Cons Of Video Advertising

1532 Words7 Pages

Strategy 1 : Developing Video ads : Pros : Video ads provide a range of viewer actions that can be measured and tracked to achieve Advertising goals. This can best be achieved through adjusting campaigns to gain higher view rates, reach broader audience by reducing cost per view and in case Google is finding it difficult to achieve its click through rate it can consider increasing its cost per view by delivering the message more efficiently. Having increased the cost per view, Google can still impose increased pressure on competitors to bid in auctions on a fair platform when Google can work a reverse strategy by pulling down its cost per view at the last moment and provide the users the opportunity to gain more views at lower cost. …show more content…

To start using demographic targeting, you can select any "Display Network only" campaign type except a remarketing campaign. For a "Remarketing" campaign makes sure you select demographic targeting after creating the campaign. While demographic targeting is available for online video campaigns, the examples and descriptions that follow are only for non-video Display campaigns. Demographic targeting can help you achieve the following goals: Reach the right audience If your products are made specifically for one gender, your typical customer skews heavily towards a specific age group, or your customer has a specific parental status, you can use demographic targeting to reach the people who’re most likely to buy your products. Customize your ads and bids You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers. Refine your targeting Demographic targeting can be combined with any targeting strategy on the Google Display Network to reach your

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Jackson writes “He knew he wasn’t sober enough now to want to go to Jack’s and drink with others at the same bar, even if they were strangers” (27). There are many signs that the bars and area that Birnam’s frequently visiting is an known area for homosexuals. Jackson lets the reader know that Birnam is contemplating on going to the bar Jack’s, which he do decides to go to and later in the story he gives us the newspaper clip “JACK’s—in Charles Street—WHERE GOOD FELLOWS GET TOGETHER” (85). The newspaper clip that Birnam’s reading through is advertising to bring all the men together. The clip does not advertised for women to come to the bar, so it can be concluded that Jack’s is a homosexual bar that Birnam visits.

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This target is a mostly urban, multicultural group with 283 over-indexing in Asian. They are very well educated—66.6% graduated college or more. They have higher employment income & household income, giving them a lot of discretionary fund for entertainment. They watch a wide genre of TV shows such as Robot Chicken, Doctor Who, Modern Family, Keeping Up with Kardashians, and Game of Thrones. They have an extreme appetite for content, and almost 400% more likely to have streamed or looked up information on movies, TV shows, or other video content.

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However, some attributes may not be measurable as people are subjective and they may perceive differently towards the same benefit. For age segmentation, it is objective and measurable as customers can be easily recognized and segmented simply by age. But people in same age group may not be homogeneous, that they may have different life experience, causing different pace of maturity development and different perception of the product. Also, the optimal width of age group is negotiable in making precise comparison. For concentrated marketing, Nanda can focus all resources on promoting and distributing in the specific market segment which can increase effective use of resources, bringing the most efficient outcome.

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