The Purpose Of ASDA Is A Large Business

The Walton family, who are the owner of Walmart, own ASDA. The company was founded in 1965 when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire. It expanded in to the south of England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI, then during the 1990s, sold off its acquisitions to concentrate on the supermarkets. ASDA is a public limited company which is also a PLC. This means its shares are sold to and legally bought by members of the public. ASDA claims its purpose is ‘to make goods and services more affordable for everyone’. The purpose of a business means what the business provides people and what it is made to do. ASDA

The size of a business is determined by the number of employees. ASDA is a large business because it employs over 250 staff, in fact, ASDA employs over 160,000 employees across all of its stores. ASDA is a very successful business. This is because it has multiple strategies to ensure it makes large profits each years. One large reason for ASDA’s success is its price match guarantee. This means it can guarantee its products will be as cheap if not cheaper than its main competitors on ‘like for like products’. This encourages customers to use ASDA because they know they are getting the best price possible. ASDA also. Satisfying customers results in more customer loyalty and also an increase in customer growth. Another reason for success is the diverse range of products and services. Its values show what the company believes in including respect for the individual, excellence and customer service. ASDA also strives for employee satisfaction ranking highly in the ‘best places to work’ list every year for over 10

The chief executive is Barbara Frost. A chief executive is the highest operator in a business. They have the overall decision in the company. Water aid is a not-for-profit company. This means its primary aim is not to make a profit. Water aids main purpose is to improve the lives of less privileged people. They supply them with clean running water as well as education. The clean water is a vital asset to people who previously would not have this necessity easily available. Water aid not only gives people clean water; they also give them education in hygiene. This enables the people they help to continue to use the water properly and not contaminate it. They also educate people in design and construction. Water Aid encouraged local villagers to design and build better toilets for themselves. This allowed people to be more involved and learn more about sanitation. Also, they could personalize it to fit their