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The Show Ethos Pathos And Logos For Animals

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Millions of people from all across the world have witnessed the utter amazement of the circus. The elephants circling the arena in their colorful attire, the thrilling stallions performing their jaw dropping tricks, and the brave tigers leaping through hoops. Although the show is entertaining, many people don’t realize the suffering of these poor, defenseless animals, and what they go through to make the “perfect” show. The organization, Lega Antivisezione, works to battle animal cruelty. They use the statement "The show mustn’t go on", presenting the case that circuses should be animal free. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos, through its image and implied meanings. The first and most evident of the rhetorical appeals is the appeal to emotion. The advertisement evokes a sense of sympathy for the tiger displayed and makes the audience feel that it is his or her obligation to help the defenseless circus animals. The metaphor being that the tiger is a puppet being controlled by the ringmaster, showing this form of entertainment is cruel to the animals. By tugging at the audiences heartstrings, Lega Antivisezione, is able to grab the audiences attention and effectively fulfill the advertisement’s purpose. …show more content…

Logically we all know that animals belong in the their natural habitats roaming wild and free. Continuing the mistreatment of animals is not just harmful, but can also be deadly. Saying “the show mustn’t go on” is their way of stopping circuses from using animals in their acts. The circus is a performance that many children grow up loving but the harsh reality of what goes on behind the curtain opens peoples’ eyes to the truth, which is what this ad is trying to

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I seem to absorb advertisements quicker than I can process them; they breeze past any cognitive thought or qualifications and set up shop as doctrines for my life. Moreover, some advertisements are denied with twisted logic, like using brand loyalty to make decisions. In an effort to gain better understanding of advertising’s art of persuasion, I have been studying the rhetorical appeals and attempting to identify them in my daily ad intake. They are: pathos, an appeal to emotions; logos, an appeal to logic and reasoning; ethos, an appeal to credibility; and Kairos, the timeliness of the appeal. Recently, while walking through Overton Park, I came across a sign that advertises three park features: a zoo, art college, and art museum; rather

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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From the circus to television shows, animals are used constantly to entertain the masses as they are forced to act out in order to promote a business and help them gain money. Rather helping the enterprise obtain more green, they are forcing these poor creatures to forcefully act, some of these instances lead to animal retaliation. For instance, Tilikum, the killer whale from Seaworld, constantly killed many of the employees as Tilikum tries to convey those that he does not belong in the entertainment platform, but many executes disagree and forced the whale to perform many dangerous stunts, leading to Tilikum’s death. To the entertainment businesses out there, these animals aren’t actors and they should be going through physical altercations

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