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This Is No Shape For A Girl Ad Analysis Essay

688 Words3 Pages

The Warner’s Company ad, “This is no shape for a girl,” published in 1967 displays an attractive, Caucasian woman wearing the new Fibber bra and girdle to inspire the women of the 1960’s to look as she does. This product is used to make women look proportional, while the pear in the ad represents how they look before the product. This advertisement was successful due to a use of pathos that effected the women by using a beautiful woman to show them how they should look and by its company’s historical background, which appeals to the audiences sense of credibility (ethos). The advertisement failed when appealing to logos because it assumes that all women feel the same about their figure. The advertisement’s intended audience are middle-aged, Caucasian women who are concerned about their weight and have doubts about their body image. Warner’s Company focuses on women’s bodies being “un-proportional” (Warner’s ad) and how unappealing this may be. They prayed on women’s insecurities to sell a product. Their ultimate goal is to make women feel that their bodies’ are inadequate and do not comply with the societal expectations of beauty of the era. The Warner’s fibber bra and girdle gives women the hope of having a perfect body. Warner’s was motivated by the opportunity to make money off …show more content…

Warner’s Company was extremely popular in the sixties and is still a top brand today. Women trusted in Dr. Lucien Warner’s abilities to make this girdle with “panels that are lined up to help you where you need it most” (Warner’s ad), so the product was bought. They knew the product would live up to its standards and make their bodies proportional. The ethos and pathos affects in this ad really tie together in persuading the audience to buy the product. Women feel like they don’t have the right body image for men and trust in this company so much that they think it will help them in having the perfect

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