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Tobacco Advertisements Dehumanize Women

1585 Words7 Pages

All it takes is a dainty grip, an easy, two-finger twist- and the catsup is ready to pour.” It is extremely clear that there is sexism show through this article. Many companies see no wrong in this because they are just doing it for their own benefit. Not only are women stereotyped and discriminated against but they are also used as sex symbols. Raquel M. once stated, “There were many commercials ranging from as early as the 1940s which used sexy women to sell their products. These commercials dehumanize women into mere objects of desire.” These types of commercials show many different images of women; some being women wearing revealing clothes or showing more visually pleasing women. Images like this are used to persuade male viewer minds …show more content…

One of the most prominent and obvious facts is that companies target lower income family. In “Tobacco Signs Still Target City’s Poorer Areas, Stephen Smith, a writer from Boston.com, writes, “In the Dorchester ZIP code covered by the study, 02124, the median family income was $38,203; 18 percent of Dorchester adults smoke regularly. In Brookline, where the median income was $92,993, the smoking rate was only 6.5 percent.” This startling fact shows how much of an impact tobacco advertisements have on people lives. The easiest way for these companies to make more money is for them to target these lower income families who are struggling and need cheap tobacco products. Likewise, Truth Initiative also writes, “Overall, 21.3 percent of U.S. adults use tobacco products every day or on some days. That number jumps to 32.2 percent in households earning less than $20,000 per year and drops to 12.1 percent in households earning more than $100,000 per year” (“Tobacco is a Social Justice Issue: Low-Income Communities”). These numbers show a drastic difference between each other and shows that these families who are struggling find comfort in cheap tobacco. If someone we to go to a poor community, one would notice that there are more tobacco advertisements around public places, like grocery stores or schools. Companies take advantage of the poorer communities because they know that they are an easy

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