Tic Tac

Over the years Tic Tac has been very successful at adapting to customers wants and needs. This has allowed them to stay compatible with the ever-changing market. When Tic Tac first began in 1969, they came out with the catchy jingle "Put a Tic Tac in your mouth and get a BANG out of life!" and it was a hit with the consumers. Later on, in the 1970s, they expanded their product depth by adding in new flavors included cinnamon and tangerine. After that in the 1980s when the health craze began, Tic Tac started to emphasize with in their adverting that their breath mint was only one and a half calories. Soon, new flavors, such as wintergreen, spearmint, and mixed fruit flavors, joined the product line. Tic Tac is also well known for their small

This victory was short lived once the new mint called Altoids, best known for being “curiously strong" mints, hit the mint market. As more mint competitors such as Icefresh, Ice Chips, Everest, Cool Chews, Cool Blast, Blitz, and Ice Breakers came to the mint market it made it more difficult for Tic Tac to stay compatible with consumers. Tic Tac did not introduce any new produces until 2008, when they introduced new product, called Tic Tac Chill, that was drastically different from all of the other product in their product line. Tic Tac Chill was larger than their original mints, sugar free, and came in new flavors, Exotic Cherry and Paradise Mint. The new mints also had new packaging that offered a wide slide-top opening, allowing the user to take out mints with only one hand. This helped Ferrero attract more customers and it also gave the customers with diabetes a more save mint

The target group for Tic Tac Chill mint is the customers that are ages 45 to 25 because they more likely to be very busy and not have the time to take a break or “chill”. They also support the idea that the customers need to “chill” more by accompany their product with an online campaign that allows customers to download four free “chill” songs. I think Tic Tac can promote their “chill” philosfiy while also adapting to their consumers on-the-go lifestyle by creating products that are low maintaince and efficient, so they are easier for the consumer to store, handle, and carry. This age group historically is more concerned with their health and body image, and Tic Tac Chill is able stay align with their needs by offering them a healthier breath