8. Offensives to steal customers – There was no mention in the case of “game changing technology or processes” that would give one competitor a distinct advantage over another. Most of the major organic foods retailers seems to have found their niche in the market and as such there does not appear to be any major moves to steal customers. The exception to this maybe Wal-Mart attempting to enter the market with the Wild Oats brand. However, as of 2014 their offerings were quite limited and do not present a significant danger to the established retailers.
Competitive Rivalry: The threat of competitive rivalry in this industry is high as it is considered to be mature with a high level of concentration. Tim Horton’s and Starbucks collectively add up to 75% of the market share. The remainder of the market share is a fierce tug of war between locally owned “third wave” artisan coffee shops. In addition to all the aforementioned coffee focused businesses, the broader food service industry also offers competition in the form of fast food chains and restaurants.
Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.
When I was seventeen I worked at a fast food restaurant called Tim Hortons. It was my second job and I surprisingly didn’t hate it. Actually, I really quite enjoyed the people that I worked with. During school days I would work the evening shift, which was from 2 P.M. to 10 P.M. Then on the weekends I would work in the morning from 6 A.M. to 2 P.M..
Each country has a specificity that contains the culture, economy, politics, laws and regulations, trademark rules, patent, licensing and exchange. And this contributes to stop the advancement of the marketing process of being broad to be global. So in terms of getting into a new environment, a marketer has to respect the culture of the designed country to get through with this business in a successful way. For our Maple Syrup Case, that is applied the same way as we have been mentioning the introduction of the new culture which is Brazil, but in our situation, this country is an open culture that contains a lot of diversity and it is an open market that would facilitate the engagement with this country.
Canada Goose Inc. was established in Canada in 1957 by a Polish immigrant, and originally named Metro Sportswear Ltd. (Lorinc, 2012). Under it's founder, Sam Tick, the company produced functional woollen outerwear, including snowmobile suits, before switching to down-filled jackets in the 70s. David Reiss, Tick's son-in-law, joined the company at this time. He would go on to become CEO in the 80s. Until then, the company focused on providing custom down-filled coats and parkas to Canadian Rangers, city and provincial police, and municipal workers.
Key Issues: Kraft Foods Canada has experienced the significant circumstance in order to segment new customers. The company wanted to find a way to promote their brand Kraft Singles and influence Canadian millennial moms as their new target customers. Recommendations: Try to create a new product that combines with Kraft Singles cheese and other flavors Coordinate with popular coffee shops and fast-casual restaurants (FCRs) to create a new menu and then promote it at the same time Use social media platforms to promote the brand Rationale:
Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.
Within the restaurant industry, Tim Horton operates in the donut/coffee/tea category of the quick service restaurant (QSR) segment. According to Restaurant Brands International 10-K Annual Report, in the 12-month period ended November 2016, consumer spending in the QSR category totaled at approximately $26 billion CAD in Canada. The donut/coffee/tea category generated consumer spending of approximately $9.3 billion CAD, which represents 35.8% of total Canadian QSR consumer spending. Tim Hortons sales accounted for 82% (approximately 7.63 billion CAD) of consumer spending in this segment and 29% of the Canadian QSR segments consumer spending overall (1). Taste and quality of products are an essential industry driving force.
Many university and college campuses in Ontario have a Tim Hortons coffee shop on campus and students as part of their meal plan have the ability to access food, snacks and of course coffee. A medium coffee from Tim Horton’s has 205 milligrams of caffeine; add a shot of espresso and that brings the number up to 250 milligrams caffeine (Tim Hortons, 2015). It is not surprising that a student having a cup of coffee in the morning, one in the afternoon and one in the evening to help with homework is well in their way to being physically and psychologically dependant on caffeine. There are many energy drinks available that contain caffeine; Red Bull for instance contains 80 milligrams of caffeine in 250 milliliter can, whilst a Monster energy
Tim Horton Finding the Right Market India, Turkey and North Cyprus Okeke Hycient Chidozie 7088610 MKT 8030 Carole Terentiak January 25, 2015 Introduction Tim Horton, Tim Horton is Canada’s largest café restaurant franchise and it is located in almost every territory in Canada. Tim Horton’s now has 4,485 restaurants, including 3,588 in Canada, 859 in the United States and 38 in the Gulf Cooperation Council, which it entered in 2011 (Shaw, 2015). Tim Horton is a legacy company which was founded by Miles Gilbert an ice hockey legend. Tim Horton is well known for its spending coffee and amazing rich donuts. Target market
Price: Prices are very reasonable and suitable for all classes of society and this is very profitable for Tim Horton’s. Place: Tim Horton’s have their location almost in every area of Canada. People can easily go in or just order on their way by drive
Tim Horton’s became so popular in Canada and other part of the world that it can be found in shopping centers, Universities colleges and in hospitals. This chain also provide 24 hours’ drive thru facilities to their consumers. According to the statistics, As of June 30th, 2013,
As Newman (2012:28) notes that national cuisines help foster an emotional connection, sense of contentment, and security with its customers, the vast number of Tim Hortons across Canada – and all serving a very similar menu, it arguably offers a sense of security to its customers. As well, it is reminded through the Tim Horton commercials presented that Tim Hortons is a common thread to all pleasurable Canadian memories; hockey practices at 6 am, being welcomed to Canada with a cup of Tim Hortons coffee…etc. Finally, as noted by Newman (2017:28), “food is so emotional, so primal, it is almost impossible to not develop deep attachments to the spaces of culinary knowledge that we inhabit.” As shown in the commercials, especially with the one with Lilian and the one with the immigrant father, Tim Hortons can be thought to be very emblematic of Canadian
Article Summary The article I’ve selected summarizes the recent incident of Tim Hortons being hit by protests after them cutting benefits. It’s been ever since the minimum wage that the fast food franchise in Ontario have cut down their employee benefit cuts and pay breaks due to the fact that they believe it can’t full-fill the whole financial support for them. Many workers that felt exploited, robbed and betrayed had done more done a dozen protests happening in Ontario along with many different workers. The protestors referred to this as an act of bullying and greed in which the owners purposely took this as a method for gaining profit.
