TMC’s well-aligned IT strategy manages to bring sustained competency, which is the source of competitive advantage for an organisation. The meaning of having a competitive advantage is when the organisation implemented a value-creating strategy that could not be duplicated or implemented by another organisations. Therefore, it is clear that an organisation have to implement unique value-creating strategy or system to distinguish itself from other competitors in a long term. In 2012, TMC’s EAID team founded an internal Research and Development (R&D) team to explore the possibilities of new and disruptive technologies that would help TMC in gaining competitive advantage. TMC realised the importance of new and innovative technologies that would differentiate them with other competitors. The R&D team of TMC’s IT department successfully …show more content…
IT strategy in TMC generates business value by successfully helping the marketing division in reaching out to new markets as well as helping businesses to address customer demands. TMC’s establishment of Consumer Portal Delivery (CPD) team enables customers to have a smooth and continuous experience throughout all digital channels as well as physical TMC’s dealership stores. CPD helped the marketing division in improving customer experience. The establishment of TMC’s EAID platforms also work hand in hand with CPD as EAID’s platforms helped in facilitating access to data. This accelerates the time needed for CPD to provide information to other business divisions. Furthermore, CPD established an internal customer database that is centralized, but also provide standard access portal for dealership partners. The establishment of CPD manages to increase sales revenue as dealership partners had better access to customer information and therefore manages to address customer