Top Golf Case Study

I interviewed Brian Harper, he is currently the Director of Sales for events, at Top Golf. He has held this position for a little over three years, prior to this position Harper was the Assistant Director of Communications for Kennesaw State University athletics department. Harper has also worked as a reporter for two years with The Covington News. Harper, has mutiple years of experience in dealing with how companies properly communicate to their consumers in various ways. Overall, Harper could give me insight on how to manage and deal with ethical issues that will arise in the world of a communication career.
To begin with, I began this interview by asking Brian, if he had any mentors that have served as an ethical role model in his career?

As, Harper continued to think about the previous questions that had been asked, I could read his confused facial expression. I quickly interrupted with another question to help him better understand, I asked “what does he consider to be less ethical behavior within the professional industry”? Harper starts off by stating that, at Top Golf he believes 90% of the building knows what the company’s core values are and close to 75% know what the missions statement is”. I asked Harper to clarify what are Top Golfs’ core values are, so those who do not know, could be informed. Therefore, he clarified that one team, edgy spirit, excellence, fun, and caring are the five core values for this company. Harper continued to say that any acts or attitudes that does not line up with the company’s core values, would be considered less ethical behavior. Overall, I think Harper was confused about the 1st part to the previous question he was given. Which made it challenging for me to get him to share his personal experiences, about less ethical behaviors that he has witnessed in the

First being, “what do you think is a major ethical issue facing this profession?” and “what virtue or virtues do you think are most important for someone to be a successful and ethical professional in our field”. Brian’s states that being on time, not stealing, and not have relations with your colleagues are major ethical issues a lot of people face within the industry. Secondly, he stated that “believes that showing leadership and sticking to the ethical qualities expected from the company is important to keep growing within the hospitality